Madness Madness: A Case Study of #ArtMadness and #ArtWorldCup

Madness Madness!A Case Study of #ArtMadness

and #ArtWorldCup

Think Big, Start Small, Create

Illustration: Michael Neault & Rita Troyer.

We are always trying small things, with limited resources,

to see what will engage people. Sometimes these things have big,

unexpected results.

Materials:• Adobe Photoshop• Twitter• Facebook• Email • Counting skills (both fingers and toes)

• Staff time

Twitter Facebook

Simple design and regular posting times

#ArtMadness Takeaway

Bracket format appealed to a community of sports fans

#ArtMadness Takeaway

Modern v. contemporary artworks

#ArtMadness Takeaway

We learned about our online audiences from their comments

#ArtMadness Takeaway

Followers super fans

#ArtMadness Takeaway

As a lifelong visitor of the Albright-Knox Art Gallery and someone who values art in their life, I believe #ArtMadness was successful in using social media outlets to engage art lovers and strengthen our community as a whole.

– Jennifer Dunning, Office of Assemblyman Sean Ryan

#ArtMadness Takeaway

Twitter v. Facebook

#ArtMadness Takeaway

Super fans brand ambassadors

We had so much fun, we decided to try it again!

albrightknox.tumblr.com

#ArtWorldCup TakeawayWas it too soon after #ArtMadness?

Photograph by Tom Loonan

#ArtWorldCup TakeawayWas it the season?

#ArtWorldCup

Photograph by Tom Loonan

#ArtWorldCup TakeawayWas it the season?

#ArtWorldCup Takeaway

Collection images

Featured works did not follow tournament schedule and were not as recognizable

Our total reach increased by more than 125%. Gained more than 245 new followers.

Our total reach increased by more than 19.4%. Gained more than 130 new followers.

#ArtMadness v. #ArtWorldCup

Social media is unpredictable

Overall Takeaways

Build relationships with individual people

Overall Takeaways

Overall Takeaways

Photograph by Tom Loonan

Quality v. quantity of fans

AK Social Media Team

Steve Boydsboyd@albrightknox.org

Pamela Martinpmartin@albrightknox.org

Kelly Carpenterkcarpenter@albrightknox.org

ThanksThank you!