Making It BIG On Social Media (& having them LOVE you!)

Making it BIG on Social Media

(And having them LOVE you!)

www.SOCIALVENTION.com

“Every biz owner CAN build their bottom line through social media

strategy.”~ Cindy Morrison

#1 You MUST have a Social

Media STRATEGY!

HOPE is *NOT* a strategy!

Strategy:Specific goals

Specific Reasons Specific Resources

Biz Goals

Fan Base=

Distribution

Sales Funnel

Content is KING

Strategy:BrandingMarketing

Competitive AnalysisSocial Media Platforms

#2 Where Are Your Clients?

(Not Always Where You Think!)

Rapportive

Facebook “Family Reunion”

~ Most frequently checked website~ 1 in 6 on Facebook~ 852 million logins

Twitter “Cocktail Party”

~ 17 Million (CT, OR, KY, KS & OK) ~ HIGHLY tuned into brands

~ 3 times more likely to follow brands than Facebook users

~ Majority on mobile

LinkedIn “Board Room”

~ 2 new users sign up every second~ More than 1 million groups

~ 60% use as their primary professional network

~ 50% of Fortune 500 hire through LI

Pinterest “Bulletin Board”~ 80% Women

~ Spend more $ more often then other top 5 social media sites

~ 47% online consumers based decision on recommendation

YouTube “Bite Size TV”

~ 1 out of 2 on the Internet

~ 2nd Most Search Website after Google

~ If YouTube were a country... It would be the THIRD LARGEST after China &

India”

#3 Two Cool Tricks

For Each Platform

It’s NOT LogoBook!

Hyperlink & Apps

Strategically Stalking w/ Excellence

~ Collaborators~ Competitors~ Customers~ Mentors~ Media

Reach the Media

Company Profile

LinkedInAdd Contacts

Pinterest Boards

Guest Pinner

Expert Videos

Subscribe Video

#4 Two Tricks to DOUBLE

Your Fan Base

Tap CURRENT Peeps

Follow BACK!

#5 TOP TOOLS

Hootsuite

Measure~ bitly

~ Facebook Insights~ Sprout Social~ Tweet Reach

For Fun!~ RedStamp

~ Kanvas~ Diptic

~ iWatermark

#6 Free Offerings

Social Media Magic

Book Preview

#7 Convert to Customers

Who’s Engaging?

Guidelines~ Follow up

~ Heat Cases~ After Hours~ Proactive

#7 D’oh!

When It Goes South…

When Bad Things Happen

When to respond?~ Make amends

~ Review develops legs

~ Missing facts

~ Angry w/ you, not just life

~ Someone is offended for you

#8 Protect Your Brand

NOW!

Protect Your Brand!**Background and hiring**

~ Employee guidelines are a MUST!

~ Talk about what’s acceptable (& what’s not)

~ Non disclosure?

~ DO NOT request social media passwords

#9 Think Local…

Go Global!

Search.Twitter.com

#HR

#PR

#SocialMedia

#Obama

#Socialvention

Target Locally

#10 2014 Trends

Promoted Post

Targeted Ads

80 / 20 Rule

Value #1Information

Engagement

FREEBIES!!

Cindy@SOCIALVENTION.com

~ Facebook Moderation Block List

~ Apps

~ 8 WEEK FREE E-COURSE

Upcoming Class!

Cindy@SOCIALVENTION.com

Jan 30th 8-week Group Intensive

Regularly $495

$395 Register TODAY!

SPECIAL THANKS!!

For more Social Media training and support, visit www.SOCIALVENTION.com.

Facebook.com/CindyWMorrison

Twitter - @CindyWMorrison

YouTube.com/CindyWMorrison