Marketing your brand on Twitter for Social Media Professionals

Twitter 101Miqdaad Dohadwala

Twitter 101 Twitter Terminology Twitter Mechanics Twitter for brands Marketing on Twitter Twitter Tools Case Studies Your Live Project!

Twictionary! (Prefix TW) – Tweeting while performing other mundane tasks (For Example –

Twshitting, tweeting from the pot) Mentions – A tweet from another user mentioning YOU. (I Love you @FructisIndia) is

a mention Reply – A reply to a tweet you sent out. (Of course we love you @FructisIndia) Handle – Your identity on twitter (@FructisIndia, @FostersAoC) Hashtag – A trending topic, or a point of conversation. #Twitter4Noobs is a

conversational point rallying users around teaching Newbs twitter tricks Trends – A Hash tag that has picked up enough popularity to be picked up by

Twitter’s Algorithm and featured in the Trends List – (Trends can be personalized OR Geography based)

Follower – People that have subscribed to YOUR Twitter Account Following – People whose twitter account YOU have subscribed to Tweets – 140 Character updates Influencer – Twitter ke ‘Bhai’ log #FollowFriday – Hashtag to suggest your followers to follow another user/brand

(GarnierMenIndia: Hey tweeple! Follow @FructisIndia for Hair care and more!)

This is when you start taking notes.

#ForReal#TakeNotesNOW#QUICKLY

User Name/Password go here

BTwitter LayoutTwitter Layout

A Left Twitter Background Panel

This little piece right here is the crux of your Background image.

The Right Panel is only visible on Wide Screen Computers such as a designers iMac.

Word of Caution

All brand creative elements should ideally feature here without too much clutter.

The Twitter Menu Bar

Left Main Menu bar is divided into 4 parts- Home- Connect- Discover- Me

Right Main Menu bar is divided into three parts - Search row- Settings Button- Compose

The Home screen gives you a complete glimpse of your twitter account, options accessible here are:- Compose- Your Handle Info- Suggestions- Trends List- Tweets from accounts you follow

Clicking on the CONNECT Button further gives you 2 options!

1) Interactions – This is a collection of all mentions, follow notifications and re-tweets

2) Mentions – This option purely shows you twitter users that have tweeted to you (Initiating conversation or replying)

The Discover button shows you latest news from accounts you are following based on the number of interactions you have had with this brand.

THIS IS A USELESS BUTTON THAT YOU WILL NEVER USE.

The Me button shows you everything that’s up with your account – From who you are following, your followers, lists you subscribe to, similar accounts and also your Twitter COVER PICTURE

Which YOU will need to design for your brand!

This is The Search Bar

You can search for Relevant Hash Tags, People, Accounts, Trending Topics and lists for your brand to subscribe to.

The Settings Button

Here’s where you check • Your DM’s (Private Tweets your

followers send you)• Your Lists• The Help Menu• Keyboard Shortcuts (if you’re

bored)• Settings

• Change Creatives (BG, PP, CP)

• Change Name/Handle• Deactivate account (If you

click this button you die)

The Upper Right Compose Button

Here’s what hippies click to DRAFT a tweet. You can also –

- Add a location to your tweet

- Attach a Photograph with your tweet

CTwitter LayoutTwitter Layout

The Compose button

Here’s where most people tweet from.

You can use the previous option. We don’t judge.

Twitter LayoutTwitter Layout

Who to Follow: Suggestions on tweeple for you to follow based on your interests and people you already follow.

The Trends Map: Hash tags that have picked up popularity – You can see trending topics based on city, country, global and tailored (which is trending topics that would interest YOU)

Twitter LayoutTwitter Layout

The Twitter Stream – Here’s where you see tweets from people that YOU are following!Right Twitter Background Panel – This isn’t as important as the left BG Panel but users with Wide Screen computers can view this hence it’s good to make use of this space too.

The Top TEN Brands!

And the NUMBER ONE BRAND ON TWITTER IS -

The Top Ten Rules for Brands on Twitter!

Rule #1

Tweet on Weekends.

That’s when your followers have more time to read!

Rule #2Find your

Niche!

Knowing when your followers are most responsive is half the battle!

Fashion: Engagement for clothing and fashion brands is 30% higher on weekends, but only 12% of the industry’s tweets are posted on Saturday and Sunday.

Entertainment: Tweets published by entertainment brands on Sunday and Monday receive 23% more engagement than average, while Thursday receives the lowest engagement.

Publishing: Engagement on Saturday is 29% higher than average, yet only 7% of

publishing brands tweet on that day.

Sports Brands: People are far more likely to engage with sports brands on Twitter during the weekend, which is no big surprise. Engagement rates are 52% higher on Saturday and Sunday than on weekdays

Rule #3Tweet when people are

Tweets sent during busy hours (8am to 7pm) receive 30% more engagement than tweets posted at other times (8pm to 7am), including Saturday and Sunday. 64% of brands tweet during busy hours and take advantage of this trend.

Rule #4Follow the

Right People

Your Following to Follower Ratio Matters – A person who has 5000 Followers but 10000 Following is not an influencer.

Don’t use #TeamFollowBack… Your Fans and Your Client can see right through it.

Rule #5Plan your Tweet

Schedule

Plan your tweet schedule according to the days your tweets perform best, & tweet more frequently on those days. But don’t overdo it. there’s an inverse relationship between tweet frequency & engagement, so the more you tweet per day, the less engaging your tweets may become.

Rule #6Smaller is Better

Tweets that contain fewer than 100 characters receive 17% higher engagement than longer tweets. And leave some room in tweets, if you don’t use all 140 characters, followers can add their own text either before or after your content

17% More Engaging

Bitch.

Rule #7Make sure your

links work

92% of all linking errors are caused by not inserting a space before the actual link, which forces users to copy and paste the link into a browser.

I don’t want to do that, do you?

Rule #8

Don’t overuse Hashtags

Hashtags increase engagement dramatically… But don’t over use them.

Rule #9Tweet images

Tweets with image links (via yfrog, instagr.am, Twitpic)etc have engagement rates 200% higher than those without.

Do use them once in a while!Images are sexy

people

Rule #10Be Fun

Twitter is the ultimate social network for prepubescent teenage girls.Be like them (Talkative) (Informative) and have a little Joie de Vivre…

Remember the three golden RULES.- Don’t schedule

tweets- Reply QUICK- Love your followers!Don’t be a Perv

though.

Marketing on Twitter Important considerations Making your Hashtag Trend Incentivizing users Making Reports

Marketing on Twitter Important Considerations

(Influencers) These are people with a large share of

voice on twitter (anyone with over 500 followers.

Develop relationships with influencers via your brand so that you can call on them to push your promotions

Make sure you take care of your influencers by giving them a prize or two once in a while even if their entries aren’t snappy enough.

Making your Hashtag Trend

Here is how Twitter figures out whether a topic is trending or not.

Marketing your brand on Twitter for Social Media Professionals

Social Media

Twitter Training for Media Professionals

Twitter Essentials for Real Estate Professionals

Introduction to Twitter for Real Estate Professionals

Webinar with Twitter: The Modern Brand Advertiser (Twitter Slides)

Twitter Overview for Dental Health Professionals

Healthcare professionals on Twitter

Twitter Strategy for Funky Brand

Build your Brand with twitter

Build your brand on twitter

Twitter / Logo & Brand

Real Estate Professionals to Follow on Twitter

Brand Yourself Twitter Background

Twitter Brand Perception Survey

Twitter 101 for Health Professionals

Personal Brand by Twitter @TaschaSaunders

Twitter for Professionals in Biomedical Research

How Most Brand Marketing with Twitter....!!

How Top Brand Marketers Use Twitter

Twitter Advertising for Real Estate Professionals

Twitter 101 for Learning Professionals