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the PowerPoint of the McDonald's
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McDonald’sBy Shuhui Guan
Background
» World’s largest chain of hamburger fast food
restaurants
» Company began in 1940 in the United States
» Be invented by brothers Richard and Maurice McDonald
» First store: 1398 North E Street at West 14th Street in
San Bernardino, California
» 68 million customers daily in 119 countries
McDonalds World Locations
Distribution Map in the U.S.
Target Market
» Children
» Workers
» College students
Strengths» Powerful brand which has the long history» Large target group» Fast & convenience» Cheap, great value
weakness» Have a lot of competitors ( Burger King;
Wendy’s; KFC; Taco Bell…)» Junk food, not healthy» The environment in the restaurant is noisy and
not comfortable
Products» Burger: beef, chicken, fish, pork» Salad: fruit, vegetable» Desserts: ice cream, yogurt, pies, chicken
nuggets» Drink: soda, milk, coffee, tea, smoothie
Store Location
» In the airport» Shopping mall» Center of the city» Near the school» Most of the famous
commercial area
The Social Media» Facebook, Twitter, other websites…» O-O-H: Billboards, printers, direct mails…» TV» Radio
Budget in the Lansing Area
$350,000.00 for 12 months in Total
» O-O-H: $227,500.00 » TV: $43,750.00» Radio: $78,750.00
References: » Wikipedia» McDonald’s Official
Website» Facebook
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