Mixwest 2014

Calling All Creatives

Uncovering the Power of Pinterest

Abbi Achterberg@abbiachterberg

Abbi AchterbergPresident, Tipping Point Marketing@abbiachterbergabbi@findyourtippingpoint.com

• 70 million active users• 53 million monthly unique users• Attracts 1,090 visitors per minute• Users stay on the site for an average

of 77 minutes per day, versus 40 minutes for Facebook and 36 minutes on Twitter

The Pinterest User

80% of Users Are Women

Source: http://marketingland.com/report-92-percent-pinterest-pins-made-women-83394

Loads of users = mostly women

What do we know about them?

Average user’s household income >$100,000

77% ages 18-54

And…they’re spending money

E-Commerce Possibilities

• Pinterest commends 41% of e-commerce from social media

• Average Pinterest user spends $179 per purchase, compared to $80 for Facebook and $69 for Twitter

You know you need to be there…now it’s time to get going!

Step One:

High quality images!!

Bad Vs. Good Images

Source: Hubspot, http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html

Step Two:

Verify your account (it’s easy!)

https://business.pinterest.com/en/

verify-your-website

Step Three:

Branding

↵

↵

Step Four:

Be SEO-Friendly.

Don’t forget your alt-

tags!

IMG 12-345

Step Five:

Make it easy to pin your content!

https://about.pinterest.com/en/

goodies

Source: Hubspot, http://danzarrella.com/infographic-how-to-get-more-pins-and-repins-on-pinterest.html

Step Five: Timing Is Everything

Step Six: Spread your pins around onto different boards

Step Seven: Define your brand, but

don’t be afraid to go beyond it

Step Eight:

Join (and create) group boards

Who’s Doing It Right?

Questions?

@abbiachterbergwww.findyourtippingpoint.com