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The social media marketing ecosystem has changed significantly over the past 18 months, which means new opportunity—and new bulls#*t—for marketers to sift through. Explore which trends you should follow and which trends your should ignore in this presentation featuring renowned (and hilarious) social media author and savant Jason Falls (VP Digital Strategy, CafePress.com) and Ignite Social Media President Jim Tobin.
Citation preview
No Bullshit Social Media Revisited
We’ll begin shortly…
#nobssocial
Jim TobinFounder, PresidentIgnite Social Media@jtobin
Jason FallsFounder, Social Media Explorer
VP, Digital Strategy, CafePress.com@JasonFalls
Who’s presenting?
#nobssocial
Details
• Jim & Jason will lead Q&A at the end of the call.• Tag your tweets with #nobssocial.• We’re recording the show.• We’ll send an email follow up with the deck and
recording.
Agenda:
1. Old BS2. No BS @ CafePress3. New BS4. Q&A
Old BS
The Inspiration
Behind Today’s Talk
You’ve got to be human. You’ve got to engage.
You must join the conversation.
#nobssocial
7 Social Media Business Drivers
• Enhance Branding & Awareness• Protect Your Reputation• Enhance Public Relations• Build Community• Enhance Customer Service• Facilitate Research & Development• Drive Sales & Leads
No BS @ CafePress
Generate Brand Conversations
Create Value For Your Community
Coming Soon: Create & List
New BS
#nobssocial
Facebook’s Next Ad Delivery Mechanism?
Tweet your thoughts, experience, etc. Tag your tweet with #nobssocial.
#nobssocial
Speaking of Ads on Facebook…
Image: medigitsocial.blogspot.com
#nobssocial
Will Lo-fi Social Video Eat the World?
#nobssocial
Does Path Have A Path Forward?
#nobssocial
MySpace Renaissance or Just Hipsters Dancing?
#nobssocial
Google : YouTube :: Yahoo : Tumblr?
#nobssocial
Could Foursquare Really Die?
#nobssocial
Reddit: Gold Mine? Death Trap?
#nobssocial
This Webcast: BS? Not BS?
• Did we miss anything?• Tag your tweets, questions with #nobssocial.
• Thank you for attending!
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