Online Integrated Campaign - Case Study

Online Integrated Campaign

Amanvana Spa Resort

The brief • To create a digital campaign consisting of

Social Media, banners and a website.

The objective • To increase the number of visitors at

Amanavana Spa Resort, Coorg.

Geek’s strategy Geek Creative came up with a new campaign

called #SpellboundAtAmanvana to bring out the beauty of Amanvana and Coorg.

The idea: To encourage people to see the beauty of Coorg

and Amanvana and to urge them to capture a beautiful moment with a photograph.

The #SpellboundAtAmanvana Campaign: A #SpellboundAtAmanvana campaign

Facebook was created, which spoke for about an

Enchanted Forest and the Midas touch were created to bring out mysticism and magic of Amanvana.

The #SpellboundAtAmanvana Creatives: A #SpellboundAtAmanvana hashtag was started

and creatives of photographs of Amanvana and Coorg were put up as Facebook creatives.

This way, we encouraged visitors to send us pictures and we put them up in a poloroid- template design with Instagram-like effects for creative consistency.

CREATIVES

Banners: Creatives: A series of web banners were created

to support Social Media, get more hits on the website, and thereby facilitate more bookings at Amanvana.

Amanvana Website A website which depicted the beauty of Amanavana and Coorg was created which is responsive in nature.

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Amanvana Spa | Resorts in Coorg | Coorg Resorts |

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