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Social media analytics and action• Tool specific analytics weekly for conversion• Measure social engagement, email & petition sign-ups• Experiment and tweak content, post timing, etc• Improvements into the planned, weekly editorial calendar
• Real time started with ad hoc projects then tools• Reacting in real time to news concerning a campaign• Thanking influencers (from DM to public acknowledgement)• Extending to daily activity slowly as resources allow to insert
ourselves into the relevant popular conversations
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