Presentation Webinar Convertising: Creative Content X Social Advertising

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CONVERTISING — CREATIVE CONTENT X SOCIAL ADVERTISING #komfowebinar

#SMDay  

2015-2016:

Digital Marketing Comes of Age

20 October 2015  

G00292653

Analyst(s):

Yvonne Genovese / Jake Sorofman 

 Gartner  CMO  Spend  Survey  

490CHANNEL CONTRIBUTIONS COMMUNITY CONTRIBUTIONS AVG. RESPONSE TIME COMMUNITY SENTIMENT

150k

28/02 02/030 4/03 06/030 8/03 10/031 2/03

100k

50k

44.54%1301

16.68%60 min

13.08% faster

0k

Total Paid Organic Viral

165871141

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AGENDA Introduction to Convertising Case Study

— Strategy

— Examples

— Results

Increase reach Optimize for better results Q&A

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REACH DROP

INTRODUCING

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WE DID NOT INVENT

CONVERTISING

THE WORLD DID

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Convertising

“When you stop plain advertising and start

conversing about what matters to customers”

— Charlie Moger 2005

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Convertising

“ Creative Content +

Customer Targeted Audiences

= Conversation &

Conversion” —

SalesKracht

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BE LIKE

EIGEN HAARD

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The Biggest Social Housing Association of Amsterdam — Total Facebook community 22.5K Divided across 3 pages. What do we do? 1. Creative Content 2. Social Advertising 3. Lead Generation

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LET’S PUT A LABEL ON IT

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VIDEO BUSINESS OWNERS

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INCREASE REACH

E-mails CRM Event data

Use your data!

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GLOBAL FURNITURE BRAND

VISITS PRODUCT PAGE

FACEBOOK AD

RESULTS — •  SALES ROI x100 •  HIGHER ENGAGEMENT •  LESS WORK

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OPTIMIZE FOR BETTER RESULTS

HOW?

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OPTIMIZE SOCIAL ADS WITH CUSTOM AUDIENCES —

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HOW TO OPTIMIZE SOCIAL ADS WITH CUSTOM AUDIENCES

—

MAILINGLIST

—

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FACEBOOK PIXEL

—

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LOOK A LIKE AUDIENCES —

* Create an audience with characteristics that are similar to your source audience *

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OPTIMIZE YOUR LOOK-A-LIKE AUDIENCE ADS —

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KEY TAKE AWAYS Know your audience Be creative

Start a conversation Use your data Automize your activities

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Vera Verkooijen Partner Relations & Events vev@komfo.com

Michan Tolman Convertising Specialist michan@saleskracht.nl

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CONTACT  

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