Role of Social Media in Facilitating Child Rights Awareness

Presentationon

Role of Social Media in Facilitating Awareness of Child Rights

Authored/Presented By:Syed Mohsin Raja

Dhriti Sundar Gupta

A Research Paper presented in the National Seminar on ‘Social Media and Democratic Discourse’

EFL University, Shillong

Introduction:

Image Credit: White Angel, Facebook

Background

Child Rights…1. Awareness and Action,2. Awareness towards Action,3. Role of Social Media,

1. Talk Vs. Action2. The Tangible Factor3. Use of Social Media

Three Points

1. Survey. Questionnaire,

2. Simple random sampling3. Two Case Studies.

The Methodology

1. What is the extent of people’s awareness of child rights?

2. What are their opinions on spreading child rights awareness?

3. Can social media provide a platform for spreading child rights awareness?

The Survey

The Picture We Have

The Right to Survival

The Right to Development

The Right to Protection

The Right to Participation

The Right to Education

55%

56%

62%

39%

88%

Child Right Awarness

Figure 1 - Q. Which of the following can be considered as child rights?

Figure 2 - Creating awareness among adults is must for the fulfilment of child rights

4%

2%

45%49%

Spreading Awareness of Child Rights

Strongly DisagreeDisagreeNeither Disagree/Nor AgreeAgreeStrongly Agree

Figure 3 - Facebook, Twitter and other social media platforms can help spreading child rights awareness

2% 4%

11%

49%

34%

Social media platforms can help spreading child rights awareness

Strongly DisagreeDisagreeNeither Disagree/Nor AgreeAgreeStrongly Agree

1. Nearly 9 out of 10 respondents – Yes, they should raise a voice,

2. 7 out of 10 use social networking sites several times a day,

3. 9 out of 10 believe that social media have the potential to bring societal changes,

4. Only 4% of the respondents do not want to follow child rights activities on social media.

Few More

Case 1Save the Children: Facebook Campaign 2011. Challenge – To raise awareness and funds.. Platform used – Facebook,. Medium – Farmville Social Gaming,. Mode – Players could buy speciality items with their donations,. Results: 15 – 17 million active users daily,More than $1 million funds raised

Case 1

Case 1

Case 2CRY: #OpenYourEyes Social Media Campaign. Challenge – To raise awareness . Platform used – Facebook, Twitter, Google+, Linkedin, Google Hangout. Medium – A Hash-Tag #OpenYourEyes,. Mode – Participants could upload photos,. Results – Wide-spread awareness, Panel Discussions, Photo Exhibitions, Wall Graffiti, A Photovoice Book.

Enabling direct interface between citizens, children, and duty bearers to discuss status and demand change.

Case 2

1. Yes, social media facilitates the cause at hand,

2. Potential enough to infuse the sense of responsibility,

3. A tool to motivate masses to take action.

Conclusion:

1. Participation – More Campaigns,

2. Strategic approach,3. An integrated use like “

Every Beat Matters”

Recommendation:

Thank You

syed@socialmediasimplify.com +44-(0)20328980999

+919435488999