Social breakfast Universal Communication

# Social Media Breakfast

# We build brandspeople want to work for.

• Social on social media?• Trends in HR• Channels• Key points• Social needs?• Q&A

# Topics

# Social on social media?

# Employer Branding

Connected Candidates

Engaged Employees

Awareness & Recognition

Employer Brand Story

# Long-term relationship

# Engagement

# Traffic

# More candidates

# Who am I?

@Ransbottyn

# Trends in HR

1. E-Volution

2. Budget growth

3. Referral

4. Conversation Management

5. Content Marketing

6. Direct Messaging

7. Google+

# Channels

# Socialnomics

http://www.youtube.com/watch?v=zxpa4dNVd3c

# Facebook

http://www.medialaan.be/actualiteit/sociale-media/indruk-maken-op-je-dochter-doe-je-zo.html

# Facebook Tips

# Facebook Advertising

# Facebook Applications

# Twitter

# Twitter Tips

# Twitter Tips

# Twitter Tools

# LinkedIn

# LinkedIn Tips

# Company Career Page & Jobslots

# LinkedIn Advertising

# Jobpostings & Jobslots

# Inmail

# Unknowns…

# 10 Key points

# Determine your Employer Brand DNA & Story

Dominos Pizza: the storyhttps://www.youtube.com/watch?v=OhBmWxQpedI

# Determine your Employer Brand DNA & Story

Knowledge

# Choose the right social media platform

Experience

# Turn your employees into ambassadors

# Create a content plan

10%5%

10%

10%

5%5%30%

10%

5%10%

Content types

Culture(self-)identificationhumans/emotionsAuthenticityinspiringSympathybrandedactuahumorinformation

# Create a content plan

# Interaction is most important ROI

# Monitor & measure

# See comments as an opportunity

# Integrate with your website

# Make it your culture

# 10 Start today

# Social needs?

Define beginnings

Create visibility

Attract followers

Engage followers

Strengthen/ increase network

Analyse & redefine

# Step by step

Determine basics Create visibility Attract followers Engage followers Strengthen/enlarge network Analyse & redefine

Set up pages

Internal launch Monitoring & reporting

Content meetings en -plan

Internal & external campaignsStrategy, DNA & policy

1 2 3 4 5

# Our services

# Q & A

https://www.youtube.com/watch?v=xZY5b85KoOU

# Thank you & Stay in touch

Leen MartensAccount Director

Universal Communication+ 32 474 98 02 58

leen.martens@uc.be

www.uc.be#ucww

@leenmartens1