Social Media Case Study: TEDx Jaipur 2013

Social Media Campaign For TEDx Jaipur - 2013

And The Countdown Begins...

This Unique Timeline Cover concept created a lot of Buzz in the Last Ten Days Before the Event

Flashback...

Objective:

To spread the awareness about event

Focus:

Registrations To target people interested in TED Conference in

specific locations of North India.

Challenges During Campaign:

Changes in Dates and Venue Non Confirmation About Speakers Mindset of Expecting Celebrity Speakers Limited no. of Twitter users in Jaipur Changes in Facebook Post Promotion Guidlines

Content Strategy:

The campaign was planned around 4 Major Action Points:

- Event Teaser (curtain raiser)

- Generate Momentum and engage people

- Stress on Registration

- Speaker-based promotion

How It Started

Event Teasers

How Date And Venue Was Announced

This post was promoted and was seen by 11,461 people, at that moment page likes were 2500.

Generate Momentum and Engage People

Total views in last one year were 776 on Youtube and in just 30 Days views reached to 1110.

Last Year's TEDx Jaipur Video Shared and Promoted.

Stress on Registrations

Through Ads

After certain time, when event date was near, we mentioned registration details on every post.

In Descriptions

Through Posts

Through Posts

Change of Venue!!!

This post was promoted and was seen by 3,453 people.

Speaker Based Promotion

This post was seen by 6,339 people

This post was seen by 7,375 people

Achievements

'Talking About This' Graph

Highest 'Talking About This' was 2,023 People in the last week before event.

Fan Growth (Likes) Graph

Highest Fan Growth in a single day was 359 Likes on 8, February 2013.

Reach Graph

Highest 'Reach' was 299,287 People in the last week before event.

Sale of Tickets

- It was very clear that facebook was the only medium of communication upto 1 February 2013 and a good no. of tickets got sold in that period.

- On an estimate arround 35 % of event attendees got aware about the event only through facebook.

- 9X Return on Investment

Thank You

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