Social Media for Business

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Social Media for Business

1 Day Workshop - 21st June 2014

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Agenda

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• Name • Social Media level of expertise • What you hope to get out of today • The business or practice you hope to promote on SM

Introduce yourself

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10.30 Intro - get to know each other 11-11.15 Digital landscape 11.15- 11.30 Strategy prac 11.30-12.30 Twitter 12.30-1.30 Lunch 1.30-1.45 LinkedIn intro 1.45-2.15 LinkedIn Prac 2.15-2.30 Facebook Intro 2.30-3 Facebook Prac 3-3.30 Tea 3.30-4 Tools 4-4.15 Measurement 4.15-4.30 Summary/Pack up

Timeline

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Gain RetainMonologue Dialogue

= Digital marketing

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x x

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TRUST peer 90%of consumers

recommendations

Socialnomics 2014 Erik Qualman

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DECISIONS are 93%of shoppers’ buying

influenced by social media

Socialnomics 2014 Erik Qualman

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Socialnomics 2014 Erik Qualman

PURCHASE using their 51%consumers are willing to

mobile phones - less than 5% of of retailers have mobile ready eCommerce sites.

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–Johnny Appleseed

“Type a quote here.”

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1 step at a time

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• Be Useful • Develop a voice - be authentic • Don't worry if you are new or small

- the big brands are trying to be like you!

Most Important Tip

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Practical - Planning

• What are my Social Media Goals? • Which Social Networks do I want to focus on over the

next 3 months? • Prioritise these • What defines success? • How much time can I realistically invest on a weekly

basis? • Who will be responsible for content creation,

publication, monitoring and measuring?

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@tashar !@southhillpark !

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within 24 hour 69K+account reach

period on Twitter #CYDF14

tweet reach.com

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@TfLTravelAlerts

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@TfLOfficial

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Beware Hashtag #Fail

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Please RetweetPlease RT

Neither

0 15 30 45 60

Add links to 3 out of 4 tweets Friday 3-4pm = retweet sweet spot

Negative comments Self referencing

Link Click Through Rate

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Practical - Twitter Biography

• Who are you? • What is your expertise? • What do you want viewers to do? • Main interest or passion? • Notable achievements? • Add a touch of you

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Lunch1 Day Workshop - South Hill Park - 21st June 2014

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Sales Funnel

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Loyalty Loop

Tip = Be Useful

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CONVERSION rate 3x Higher visitor-to-lead

than Facebook or Twitter

Quicksprout 2014

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Consider your content types

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0

50

100

150

200

Links Images Video

More engagement

Higher comment rate

Higher share rate

%

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Steps for LinkedIn Success

• Create your business page • Attract followers • Build relationships

http://business.linkedin.com/marketing-solutions/company-pages.html/

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Practical - LinkedIn Page• Profile MOT

• Complete handout • Review infographic http://

theundercoverrecruiter.com/perfect-linkedin-profile/ OR • Create a business page

• Hover over Interests at the top of your homepage • Select Companies • Click Create in the Create Company Page box on

right • Enter your company’s official name and work email

address • Click Continue to enter your company information • If time add content such as a post- links, videos,

images

Ac#vity()(Profile(MOT(!

Do#you#have#a#compelling#profile?#!

!

Profile Area Yes/No

Is your headline appealing?

Is your profile picture professional?

Are your current and past jobs included in your profile?

Is there a link to your website(s)?

Are you connected to your other social media platforms?

Does your work experience demonstrate what you are passionate about?

Are your personal contact details up-to-date and accurate?

Does your Executive Summary show-case you and your business?

Do you have any personal recommendations (or requested any?)

Have you included all of your skills?

Have you included your specialities?

Are all relevant courses and certificates included?

Have you included personal interests?

Have you joined any groups?

Copyright (c) TLL Ltd & Kate Bacon Ltd. All rights reserved.

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Marketing Theory

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Integrate digital marketing activity across the 7Ps

• Inform all staff • Add to eNews • Promote online and offline • Add to print material • Use blogs as main source

link from Social Networks • Reuse/repurpose content

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What is a product?1. Actual product

2. Augmented product

3. Core product

Dance Classes

Benefits from your classes: Fitness, health, weight loss, confidence, self esteem, discipline, stardom

Examinations, awards, industry contacts, safe place.

These are the hot points!

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–Whitham v Club Ltd t/a Ventura 2010

“I think I work in a nursery and I do not mean working with plants.”

Etiquette

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Practical - Facebook Page

• Create a business page • https://www.facebook.com/about/pages

OR • Refine your business page

• Brand your page • Highlight what is important via pinning • Add video and images • Link to Twitter? • Chocolate for Breakfast example https://

www.facebook.com/chocolateforbreakfast/info

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Tea Break1 Day Workshop - South Hill Park - 21st June 2014

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1. It’s about conversation NOT selling 2. Do it regularly 3. Be professional 4. Link accounts to save time 5. Connect with your website 6. Have a strategy - consider the Marketing Mix 7. Set SMART goals 8. Have a Social Media policy 9. Measure results

Social Media Tips

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Google Analytics

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Other Networks

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Summary1 Day Workshop - South Hill Park - 21st June 2014

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Links

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• http://www.hallaminternet.com/2013/digital-marketing-tube-map-a-guide-to-internet-marketing/ • http://www.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014 • http://www.ons.gov.uk • http://prafulla.net/life-style/the-gangnam-style-illustrated-the-5-basic-steps-infographic/ • https://twitter.com/TwitterUKI_SME • http://www.ydance.org/talent/51d2a923d3e1c51736000017 • http://tweetreach.com/ • http://mashable.com/2011/02/16/red-cross-tweet/ • http://www.mediabistro.com/alltwitter/where-in-a-tweet-should-you-put-your-link_b15104 • https://twitter.com/KennethTharp • https://twitter.com/AnnTran_ • http://theundercoverrecruiter.com/perfect-linkedin-profile/ • http://www.quicksprout.com/2013/12/19/how-to-increase-linkedin-engagement-by-386/?display=wide • http://help.linkedin.com/app/answers/detail/a_id/710/~/adding-a-company-page • http://blog.sumall.com/journal/new-facebook-page-design-means-business.html • https://www.facebook.com/about/pages • http://www.google.com/analytics/ • https://hootsuite.com/ • https://tweetdeck.twitter.com/ • https://sumall.com/ • https://twitter.twimg.com/OwnTheMoment • https://plus.google.com • http://instagram.com/

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End1 Day Workshop - 21st June 2014