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One of the most common things people say about using social media in their professional lives is that they haven’t got time. But you can use social media really effectively by committing just 9 minutes a day of your working day. If you start making social media part of your work routine, you’ll find that committing 4 minutes here, and 5 minutes there will actually save you time. Read our guide to using LinkedIn for work in just 9 minutes a day.
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because with Banner you canbecause with Banner you can
be smart
be confident
be inspired
How to use
social media in
just 9 minutes
a day
because with Banner you canbecause with Banner you can
One of the most common things people say
about using social media in their professional
lives is that they haven’t got time. But you can
use social media really effectively by
committing just 9 minutes a day of your
working day.
If you start making social media part of your
work routine, you’ll find that committing 4
minutes here, and 5 minutes there will actually
save you time. Social media offers you the
opportunity to connect with hundreds, or even
thousands of people, quickly and regularly.
And there are lots of other benefits too - so
here’s a guide to using social media in just
9 minutes a day.
because with Banner you canbecause with Banner you can
Follow your company’s
page on LinkedIn
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It’s the company you work for, so you need
to know what’s going on.
By simply following your company LinkedIn
page you’ll get regular updates in your
LinkedIn feed letting you know what’s
happening.
Hopefully they’ll be posting great content
which you’ll read because it’s interesting, but
it’s also a great way to keep up-to-date with
all the latest company news.
because with Banner you canbecause with Banner you can
Follow your
competitors’ LinkedIn
page
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If you’re in sales or marketing, or occupy a senior
position, you need to be following your
competitor’ ‘pages too.
That way you keep in touch with all their updates
too. And no, before you ask, nobody reveals
anything commercially sensitive on their
company pages.
This is not about getting inside information; it’s
about being aware of new developments,
products or services.
because with Banner you canbecause with Banner you can
Follow your customers’
and suppliers’ company
pages
5
Remember this is all about boosting your
knowledge and become more aware, so it’s
a good idea to follow the pages of the
people you do business with.
Again, it’s the easy way to discover the
things you need to know, plus you should
find interesting content which you can share
with your network.
because with Banner you canbecause with Banner you can
Make connections
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It’s called social media for a reason, so
make connections. Get social.
Everyone has their own rules about who
they connect with and why. Some people
are choosy, others take the view that the
more connections the better. It’s up to you.
But remember we’re talking about social
networks here, so establish connections
with friends, colleagues, customers and
prospects whenever it feels right to do so.
because with Banner you canbecause with Banner you can 7
If you meet someone at a meeting or event,
becoming LinkedIn together is a great way
to grow that relationship.
It’s a bit like the modern day equivalent of
the Victorian calling card – after you’d met
someone you’d drop by with your personal
calling card to try and develop an ongoing
friendship.
And don’t forget to send them a short
personal message, even a Hi So and So,
when you ask to connect. This doesn’t work
with the LinkedIn app by the way, so if you
want to make a great impression, try and
use your laptop or PC for this one.
because with Banner you canbecause with Banner you can
Keep up with news and
trends
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Subscribe to Pulse on LinkedIn and you’ll get
posts and updates on the subjects you’re
interested in.
Pulse has lots of different channels from
company culture to leadership & management
– there’s pretty much a channel for most
aspects of business.
Subscribe to the ones you’re interested in and
they’ll appear in your daily feed. It’s a simple
way of hearing about all the hot topics in the
business world. Use it wisely and it’s like
having your own personalised newspaper
delivered every day.
because with Banner you canbecause with Banner you can
Follow thought leaders
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You can also follow inspirational business
leaders on LinkedIn, and hear how they
became the experts in their field.
From leading entrepreneurs to respected
CEOs you can follow them and benefit
from their experience.
because with Banner you canbecause with Banner you can 10
Read, like and
comment We’re going to come back to that social aspect.
All too often we forget that social networks are
about communication, it’s just happening in a
different way. If you met someone at a
conference and they were telling you a really
interesting story, you wouldn’t just ignore them.
You’d say something.
So try and make an effort to talk back, by liking
and commenting. If you read something that
makes you smile, or that you think is
interesting, hit the like button. Or even better
comment on it. Everyone appreciates getting
comments or likes.
because with Banner you canbecause with Banner you can
LinkedIn groups
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You can probably squeeze in a little bit more
into those 9 minutes at least a couple of times
a week.
To really get involved in the conversation you’ll
want to join groups on LinkedIn. These are a
great way to see what people in your field are
talking about, can share tips, hints and skills.
You can ask questions on solving a particular
problem, and get really helpful tips and insights
from people working in your industry.
So, take 9 minutes out of your working day for
social media.
because with Banner you canbecause with Banner you can
Visit our resource centre at bebanner.co.uk
for tips, insights and workplace topics. We
regularly post new content so it’s the ideal
place to keep up-to-date with the latest
news and trends.
Or why not follow us on LinkedIn and
Twitter?
bebanner.co.uk
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