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By: Amberly Rundell
Social Media Tricks That Will Generate Sales & Leads in No Time!
1.4 Billion People
Photo by James Cridland - Creative Commons Attribution License https://www.flickr.com/photos/18378655@N00
The Internet is the Most Powerful Marketing Tool in History
Welcome to theSocial Media Revolution
https://www.youtube.com/watch?v=ZQzsQkMFgHE
Social Media is not just for the big dogs…
www.littlefriendsphoto.com
Small Businesses Can Benefit from Social Media Too!
Can social media really help your business?
• 40 MILLION SMB’s have Facebook business pages
• 87% of small businesses claim that social media has helped their business.
• Marketers saw an increase of 74% in website traffic after devoting just 6 hours per week in social media.
Credit: Forbeshttps://www.facebook.com/business/success/
The Proof is in the Numbers
Website visits from Facebook
Social Media Marketing Plan
Step 1: Define your goals
Increase email newsletter sign upsIncrease website visitsIncrease overall salesIncrease blog trafficPromote specialsCreate valuable business connectionsPromote contestsCustomer serviceBuild reviewsBuild relationships
Step 2: Competitor Analysis
Research and get inspired!
Step 3: Define your platforms
Step 4: Create your pages
http://tinyurl.com/FacebookPageChecklist
Step 5: Post Content
Step 6: Measure Results
Social Media Tricks That Will Generate Sales & Leads
#1 – Optimize Your Page. Make sure your social media pages look professional and show off your brand, products or services.
Bad
Good
Show off Your Establishment, Products or Services
#2 – Be Authentic. Use Real Customers in Your Photos
Use Real Customers in Your Photos
#3 – Add your website link to your social media accounts
Add your website address in your “About” section
*To do this, open your page, click on “About”, “Page Info,” then edit the short description.
Include links in your About section(Not just to your homepage, but to secondary pages as well.)
Add your phone number to your profile. “For a FREE Consultation, call…” “To BOOK NOW, call …..”
#4 - Optimize your Cover Photo
Include Your Specials in your Cover Photo
Include Your Speials in your Cover Photo
Include Your Specials in your Cover Photo
Add a Call-To-Action in the Description Area of Your Cover Photo
(“Book Now,” website link, phone number, etc.)
Include a link to a blog post promoting a new product or service(In the blog post, give away something for free to capture their email address.)
# 5 - Add your “Call-to-action” Button (Book Now, View Our Menu, Free Quote, etc.”)
Add your “Call-to-action” Button(Book Now, View Our Menu, Free Quote, Contact Us, etc.”)
View Statistics
#6 Optimize your Photo Albums
Add Information and Links in the Description Area
Add Information and Links in the Description Area
#7 – Be the ExpertShare valuable and useful content
including tips, advice, helpful links and news.
“You need to spend all of your time and energy on creating something that actually brings value to the people you’re asking for money!”
– Gary Vaynerchuk
Promote expos, workshops, etc.
Classes, workshops, etc.
•How can you help your target audience?• What are they searching in Google that you already know the• answer to?•What are the FAQ’s you receive?
#8 - Encourage Customers To Leave You Reviews
How to Enable Reviews on Your Facebook Page
#9 - Respond to Your Reviews
#10 - Study your competitors
Tagboard
#11 - Connect and Follow Others
Don’t just wait for the leads to come to you – look for them yourself.
• Business Partners• Clients• Members of the Chamber of Commerce• News Channels• Potential Business Clients• Competitors• Influencers• Local Directories
Easily Follow Others Using Your News Feed and Re-share Their Content
# 12 Post Interesting Content
Determine your categories
•Specials•Products •Behind the Scenes•Upcoming Events •Testimonials •FAQ’s •Employee Spotlights •Fill in the Blanks•Contests •Tips •User Generated Photos•Open End Questions•USP•Your “WHY”
What is your USP?(Unique Selling Point)
How are you different from your competition?
What is UNIQUE to your business?
1) Family owned business since 19602) Has your Executive Chef won numerous awards?3) Do you offer emergency services 24-7?4) Do you offer private yoga classes inside of your
hotel rooms?5) Do you have customers that have been coming
to you for 20+ years?
Think about what makes your business special!
Have you won any awards?
Content Ideas
Show pictures of your products.
Do you have a unique product?
Pull back the curtains of your business
Show behind the scenes pictures
Specials
Case studies
Provoke an Emotion
User Generated Content
Testimonials
Blog Posts
www.digitalmarketer.com/blog-post-ideas/
Community Involvement
Ask Questions
Community Events
Charity Work
Promote local events
Exclusive Deals Only On Facebook
Weekly Series
#ThrowbackThursdays #MeetTheTeamMondays
#FridayFunFact#TuesdayTrivia
Capture MomentsSpecial moments are happening all the time at your business. Take out your
phone and capture them!
Capture Moments
Capture Momentsusing real people and real stories
https://www.youtube.com/watch?v=R1CvK_XAZMM
https://www.youtube.com/watch?v=R1CvK_XAZMM
Every business has a story. What’s yours?
#13 - Listen and Respond
Quotes
www.Canva.com
#15 - Promote!Tips to Get More Fans
Add social media logos to your email signature
Add Your Social Media Icons to Your Email Newsletters
Website
Add the share and comment feature to your blog posts
Media & Marketing Materials
•Newspapers•Radio Ads •Brochures•Business Cards
#16 - Run a Contest
Contests
Contests
Contests
Give Away Something for FREE
#17 - Advertise on Social Media
How to Boost Your Post
Organic Post Targeting (It’s free!)
With Select Targeting, you can target your audience by gender, education, age, location, language, interests, relationship status etc.)
#18 - Add a Contact Form to your Facebook Page
Boost Your Post on Local Directory Pages
#20 - Analyze your statistics
Check Google Analytics
#21 - Encourage fans to check in at your business
practitionersjourney.com
#22 - Schedule Posts Ahead of Time
#23 Target People Nearby Your Business with Facebook Local Awareness Ads
Target People Nearby Your Business
#24 Add a Feature Video to your Page
Featured Videos Show up First on Mobile Devices
Homework
• Take out your notes again• Try out 2 or 3 things you learned today!
Let’s Connect!
@AmberlyOnlinearundell@mannixmarketing.com
(518) 743-9424
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