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Social Networking Visualizing Your Network
By Danielle BrigidaU.S. Fish and Wildlife Service
I’m a Wildlife and Technology Geek
U.S. Fish and Wildlife Service• Over 300 Social Media Accounts • Profiles include regions, programs, topics,
refuges, hatcheries, & field offices
Photo: Lisa Hupp / USFWS
Social Media Across the Country
Benefits of Social NetworkingFire = Criticism
Earth = Relationships
Flood = Support
Community, Network, and Crowd
Let’s ReflectWho is in your current community?
4 Elements of Social StrategyListen
Identify community needs
CreatePost content
Measure ImpactEvaluate efforts
EngageTalk with the community
Find Your Community Online
Search Keywords • Refuge name variations• Key individuals• Topic areas• Program references
Referring Traffic• Google Analytics• Facebook Insights
Research… Google Trends
Tips for Listening on Social Media
• Tweetdeck• Tagboard• Facebook Search• Hashtagify• Search.Twitter• Mentions.net• Google Scripts
Search within Social Platforms
Audience Informationhttps://analytics.twitter.com
Facebook Audience
Tagboard Searches Hashtags
#RaganMSFT@starfocus
Interact with and Join the Community
Be Present
Care for it.
Interact with Hashtags
Instagram: Location and Hashtags
Listening: Tweetdeck
Keys to Building a Network• Listen and observe• Have fun• Be relevant• Be consistent • Invest in relationships• Ask questions• Use images,
storytelling and passion
Listening Helps You
Identify Trends
ReflectionHow can you experiment?
Create Content
Don’t Take Yourself Too Seriously
Engage: Get Involved in Trends
Weave Communications Together to be a Resource
add context with content
Learn From Your Community• Use their interactions to inspire action• Correct misinformation• Answer frequently asked
questions• Join discussions
Act on What Listening Tells You
Empower Your
Friends
No Matter the Platform…• Get to know the users• Learn the functionality• Find your niche• Provide value• Learn and Grow
Interact with People Through Instagram
Do Not Just “Push it Out”
Have a Posting Strategy
From SmartInsights.com
Track Things. Google Analytics.
Explore Social Platform Data
Measure Impact
• Top shared content – what works, what should you produce more of?
• Who is your current active audience?• Where are there growth opportunities?
Metrics to Collect• Distribution: fans,
followers, mentions, reach
• Interaction: sharing, pageviews, reviews
• Influence: sentiment, brand evangelists
• Action: conversions, lead cost, sales
• Internal: blog posts, presentations, content
Image: Flickr / Iowa Red Bulls
Let’s ReflectWhat are ways you can better engage your network?
Enhance Your Community Then include them to inspire content.
Explore Trip Advisor, Yelp, Meetup etc
Events Help Reach Your Network
Before: Do your research around attendees
During: Engage with other attendees
After: Maintain contacts and share resources
Bring Unique Events to Lifewith Live Broadcasting
Bald Eagle Release on Periscope
Facebook Live
Create and Monitor a Single Hashtag
Follow Your Hashtag and Accounts that Use it
Consider Your Outreach Options
• Website • Facebook/Twitter
Submit Content To:• Open Spaces Blog• Facebook page – Regional• Instagram - @USFWS• Snapchat - USInterior
Visualize Your Network
Use Free Technology• Live video capabilities• Visual stories – steller/ snapchat • Snapchat geofilters: snapchat.com/geofilters • 360 degree images
Just Remember: Process for New Accounts
• Contact your social contact in your region• Follow best practices on fws.gov/social • Think long-term and big picture• Empower your community• Keep in touch with us
Thank You!
Danielle BrigidaNational Social Media ManagerU.S. Fish and Wildlife Service@USFWS or @starfocusdanielle_brigida@fws.gov
Judy N, Flickr
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