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WELCOME
Google Confidential and Proprietary
The Power of Brands in a Digital World
Google Confidential and Proprietary
TheINDUSTRIALAge
TheBROADCASTAge
TheINFORMATIONAge
ThePARTICIPATIONAge
TheOWNERSHIPAge
Google Confidential and Proprietary
Google Confidential and ProprietaryGoogle Confidential and Proprietary
We check our phones
150xper day
Source: KPCB, 2013; Google / IPSOS, 2014
Google Confidential and Proprietary
1 foot
across the room
in the other room
2 feet
3 feet
Source: Google / IPSOS, 2015
The traditional marketer’s toolkit
Content as a bridge to consideration
Perception
Time
represents me
forgive
known for something
known for something I care about
exists
defend Brand Arc
Awareness
Affinity
Amplification
EDUCATE
ENTERTAIN
INSPIRE
EDUCATE
ENTERTAIN
INSPIRE
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