The Social EQ: How to Remix Your Social Channels

Instead of Posting a Short YouTube Video:Facebook + Instagram OR Vine

team@gooddata.com 415-200-0186Get in touch. gooddata.com/socialmetrics

SOURCES:MarketingLand | Global Web Index | TechCrunchPinterest | Business2Community | Business InsiderVentureBeat | GigaOm | WSJ

How to REMIX Your Social Channels

Is Your Social Mix Stuck on Repeat?

FOLLOW THESE 5 TIPS to make the social mashup of your chillwave dreams.

Need to communicate a longer thought, but don’t want to resort to a full blog post (or don’t have a blog)? Get it all out on Tumblr, which is great for human-interest, behind-the-scenes, and generally mid-to-long writing, and share to Facebook. Your LP will be a hit.

Instead of Posting a Facebook Long Post (LP):Facebook + Tumblr

Instead of Making a Facebook Event:

Snapchat + Instagram

hosts the intersection of blogging, microblogging,

and shareable visual content. It is also becoming a

destination for paid social advertising, with a projected

$100 million in revenue in 2015.

It’s well-known that Facebook is growing as a video platform, with over 3 billion views per day. But did you know that the average viewer only watches 3 seconds of any Facebook video? Stick to the short, punchy videos, and feel free to repost on time-limited platforms like Instagram and Vine. Throw ‘em for a loop, they’ll like it.

is becoming a major player in the video space, with 1.5 billion views of its 6-second

videos daily in 2015. Instagram hosts 15-second

clips, and has 75 million daily users.

Trying to holla at your (young) audience about a local event, deal, or sweep-stakes? Don’t post it on Facebook! Share Snapchat’s riff on the QR code to your Instagram account to get the word out. With a 57% growth rate and 40% of teens using it multiple times daily, Snapchat is the beat match for your millennial audience.

A billion-dollar unicorn,

is an instant person-to-person network that has nearly 100 million users, mostly in the

18-24 age range.

Twitter acquired Periscope in 2015, a live-streaming platform for the everyday user. It reached 1 million users in its first 10 days on the market.

Instead of Live-Tweeting an Event:

Twitter + Periscope

According to Twitter, 82% of users watch video content on Twitter, with 90% of video views occurring on mobile. If you want someone to virtually come to your gig, it’s time to give them the stream. Don’t give them a playlist when they want a controllerist.

IT CAN BE CHALLENGING TO INCORPORATE NEW SOCIAL CHANNELS INTO YOUR EXISTING STRATEGY, AND OCCASIONALLY IT FEELS LIKE YOU’RE MAKING HOOK AFTER HOOK, ONLY TO COME UP WITH A TIRED POP MEDLEY OF SOCIAL ACTIVITIES.

Instead of Product Spotlights on Your Blog:

Pinterest + Blog + Buyable PinsPinterest introduced Buyable Pins in 2015. These paid pins have a button to "Buy" the item pictured. 93% of Pinterest users use the platform to plan purchases.

New research shows that 87% of pinners have purchased something because of Pinterest. So instead of a blog post simply announcing new products with pictures, why not make a Pinterest board and embed it in the post? New Buyable Pins give customers real-time pricing and availability info, and the ability to “promote” your pins is now available for all advertisers. Your blog will be a one-hit wonder no longer.