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With traditional digital marketing, brands and their agencies feel comfortable. This is not so in Social Media. Brands and companies struggle with Social Media and what approach to take because it is new and trends are changing. At EzyInsights, we've looked at hundreds of Facebook pages and their respective data. We understand what works and what doesn't. But don't take our word for it - let your own brand's data do the talking. We take that data and turn it into real insights that tell you what to do to improve. Are you familiar with these mistakes? Perhaps we can help you avoid making the same mistakes as others.
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Top Ten Social Media Marketing Mistakes
www.ezyinsights.com
What is EzyInsights?
Improves social media for brands.Takes your data - makes it easy to get insights from it.
Some of our Customers
Introduction Top Ten Social Media Marketing Mistakes
Following the WRONG METRICS
Number 1. Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
Don’t care about how many fans you have
Top Ten Social Media Marketing Mistakes
Track Engagement
Top Ten Social Media Marketing Mistakes
Look at what is working and what isn’t.
“Buying” Fans and Followers
Number 2. Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
BAD! WORSE!
Top Ten Social Media Marketing Mistakes
Better... Best.
Posting too much or too little
Number 3. Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
How visibility works
Using the wrong page category
Number 4. Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
The page category impacts visibility
Blatant Marketing or Advertising
Number 5. Top Ten Social Media Marketing Mistakes
People are conditioned not to trust marketing.
Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
NO!
Top Ten Social Media Marketing Mistakes
Yes!
Using badly formatted images
Number 6. Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
No!
Top Ten Social Media Marketing Mistakes
Yes!
Closing the wall
Number 7. Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
People will complain on your posts instead
Top Ten Social Media Marketing Mistakes
Wall posts do NOT show in the news feed!
Engaging with the wrong people
Number 8. Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
Leave this person be (be happy he shared)
Top Ten Social Media Marketing Mistakes
Talk to and reward this person!
Not asking questions
Number 9. Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
BAD!
Top Ten Social Media Marketing Mistakes
Better.
Not having a budget
Number 10. Top Ten Social Media Marketing Mistakes
Top Ten Social Media Marketing Mistakes
“If You’re Not Paying Anymore, Then Facebook Isn’t Playing Anymore…”
Top Ten Social Media Marketing Mistakes
Boost this one!
And finally…. remember this:
On social media, it’s all about your friends!
Everyone trusts their friends.
Top Ten Social Media Marketing Mistakes
About The Author
Duane AtkinsCEO and Founder
twitter: @arrtooduane@ezyinsights.com
For more info checkout:http://blog.ezyinsights.comhttp://facebook.com/EzyInsights http://www.ezyinsights.com @ezyinsights
Top Ten Social Media Marketing Mistakes
Thank you!
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