Travel and adventure case study

CASE

STUDIES

GOAL: Build digital properties which inspire people

to travel for the world’s oldest travel company

#

Presented over 1000

new reasons for people to

travel the world …

Poems written exclusively for C&K

Masterchef is a premium property tied up with C&K

We did a variety of engaging posts on

the theme.

Marketing places through the use of drinks of the world.

A campaign to take the

idea of famous

streets to the target.

Contests to enhance

engagement.

A strong campaign to sell the Deccan Odyssey

One-off posts that were topical in nature and tactical of intent.

OUTCOME: More than 35% of total sales

were influenced by social media.

GOAL: First ever travel adventurer’s hunt facilitated

only by digital to launch the world’s largest

adventure company

#

A campaign which was built around a contest

wherein 50 adventurers were chosen to travel

the world. They created – and are still creating

content – as they so do. The communication evolved as per their

journeys.

More communication for the launch

Promoting the contest …

Building excitement along the way …

Announcing and marketing the winners …

Coverage during travel …

OUTCOME: 10,000 online entries in Season 1, 12,000

in Season 2, and over 500 exclusive experiential

content generated for promotion.

GOAL: To digitally transform the business for the world’s

largest film city encompassing – ‘Data Analytics’,

Mobile, Social Media Marketing and use of cutting-edge

wearable technology.

#

Wedding

Wedding Sales App

RAFT

Sahas : Adventure Land

E-Mailers

Magazine Ads

Hoarding

MICE

Great Escape

Mailers

Print Ad

LOCATION – BASED MARKETING AT

RAMOJI FILM CITY

The Business Impact on FIT’s : 40%

Overall Business Impact : 21%

GOAL: For the 2nd largest state in India, which is

popularly known for commerce– we break the

monotony and promote travel and tourism

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Brand Campaign on Digital

A unique model through which natives talk and promote their state

An Android and iOs App that allows travelers to explore the 100 must visit destinations

The MahaExplorer App

The first & only tourism board to participate in the GOSF

PROPOSED PROJECTS……

Maharashtra Tourism Blog

Virtual Dhol Festival

Virtual Dhol Festival

EXPERIENTIAL MARKETING

Smart Phone Application with AR Experience

Smart Phone Application with AR Experience

THANK YOU