Twitter tactics to increase engagement at your event

Twitter tactics to increase engagement at your event

Kate Lindsay, Academic IT Services

@KTDigital | @ACITOxford

@WW1lit | @RunCoCo | @WW1C

#OxEngage

What is Twitter?

Micro-blogging platform

Communicate and stay connected

Metrics

Tweets

Source: CEB Tower 2014

Text, videos, photos, links up to 140 characters

Share and engage

Followers

http://www.ox.ac.uk/public-affairs/social-media-hub

Pers

on

alGetting Started: Profile

Personal-Professional

Individual/Collective-Organisational

Getting Started: Following

RTGetting Started: Engage

@Getting Started: Engage

#Getting Started: Engage

How to cite a Tweet

Last Name, First Name (Username) “The tweet in its entirety”. Date. Time. Tweet.

http://www.mla.org/style/handbook_faq/cite_a_tweet

Aims and Objectives

Awareness

Engagement

Energy

Audience• Those attending the conference

• Those who couldn’t attend the conference

• Influencers who can help you meet new prospects after the conference

Conference Engagement Levels

Before

Before: Ensure people can get online

Before: Allocate roles

• Assign one person to be in charge of social media for the event

• Assign one Twitter account to be the official reporting channel

• Recruit advocates

Before: Choose an event #• Short

• Memorable

• Unique

• Include it in everytweet, banner, image, email, and webpage about the event.

Before: Ethics• Think about developing some social media

guidelines to cover:

– Consent (tweeting, recording, photography)

– Professional Tone

– Quotation

Before: Collect info

• Twitter handle of speakers, their organisations and projects (follow them!)

• Create a Twitter list of delegates

• Source images of speakers, venue, project etc.

Before: Create buzz!

• Tweet! Announce speakers, include reminders, highlights, behind the scenes

• Include the official hashtag

• Mix up your approach to crafting tweets

• Have a consistent and timely presence

Top Tool: Twitter Scheduler

Top Tool: TAGS

https://tags.hawksey.info

Bring great design to your Tweets!

Top Tool: canva.com

Before: Author tweets that will go out during the event

• …but don’t schedule them!

• Save in draft*, in a spreadsheet / google doc/ word doc – check character length, shorten urls etc.

• Can include speaker introductions, links to content, announcements etc.

* https://mashe.hawksey.info/2014/10/twtrservice-example-easytweetsheet-lets-you-send-tweets-from-google-sheet

During

During: Use the event #

• In every single live tweet

• Keep an eye out for rogue hashtags so you can interact with those tweeters, and promote the official hashtag

• Display the hashtag wherever you can, regularly

During: Tweet• Listen out for soundbites and tweet them

• Tweet as quickly as you can, the first tweet with any given quote is usually the most retweeted!

• Take photographs

and tweet them

During: Engage

• Monitor the conference #

• Follow attendees and welcome them, add them to your Twitter List.

• Reference speakers using their Twitter handle

• Gain real-time feedback

During: Run Q&A Sessions

• Work particularly well for panel sessions

• Pick a time and get the word out

• Retweet Questions

• Instead of answering with @name it start it with a .@name or a word.

Top Tool: Live Twitter Displays

FREE TOOLS

Twitterfall

Tweetwally

Visable Tweets

COMMERCIAL : Tweetwall

Top Tool? Live Streaming Apps

After

After: Compile Tweets• In a blogpost, and embed tweets

• Create a storify https://storify.com

After: Keep Engaging

• People will still be tweeting about your conference, even when it is over

• They may have questions and feedback

• Respond, to both positive and negative

After: Keeping the event aliveThink about utilising an online community platform to share resources and ideas following the conference.

After: Analyse EngagementMeasure and analyse

– Link Clicks

– Digital Endorsements

– (RTs, Favorites)

– Follower Growth

– Mentions (@)

– # Reach and network

– # Conversations

– # Key terms

Top Tool: Twitter Analytics

Top Tool: TAGS Explorer

http://hawksey.info/tagsexplorer/

SummaryTop Tips

• Create an event hashtag

• Think about your audiences

• Engage before, during and after the event

• Use images and video

• Keep a record

Top Tools

• Scheduler– Hootsuite

• Content Author– Canva.com

• Tweet Archive– TAGS

• Analyis– Twitter Analytics

– TAGS Explorer