Using Google+ Hangouts on Air to Create Your Own Authority & Thought Leadership

Using Celebrity Hangouts on Air toCreate Thought Leadership & Instant

Authority#HangoutTips @Sparkle_Agency

“The interesting thing about thought leaders is not only that they have weird, wacky and alternative ideas that work, but they also have strong enough ideas to transcend the inside-baseball talk of their environments and educate the general public. It’s not easy, but doing so will mean a lifetime of speaking engagements, a heavy social media following, and repeat trips on Good Morning America.” – Mashable: How to Become a Thought Leader

Makes You Stand Out From The Crowd

• When people are looking to hire, your name is given as a leader & innovator in the space

• More paying speaking engagements• More publicity with less qualifying interviews• Easier to transition & grow in your career• Easier to launch a business & make sales• You appear to be the most valuable, and can

charge the highest rates of your competition

Up to 10 people presenting at onceUnlimited viewers, or segments of audience

Automatically archives video on YouTubeLive streaming anywhere & everywhereLike a TV talk show or panel discussion

GETTING STARTED WITHGOOGLE+ HANGOUTS

Hangout With Thought Leaders…Is Like a Corporate Retreat or VIP Mastermind, OnlineEscape From Everyday Distractions to Focus on Solutions

6 Steps &Power Tips For SuccessfulCelebrity Hangouts on Air

Produce Your Signature Show To:• Attract Celebrity Guests• Build Unlimited Audiences• Generate Sponsor Revenue• Meet Business Objectives

“Plan for the future because that’s where you’re going to spend the rest of your life.”

Mark Twain

1. Create Your Long-Term Vision

Hangout Sponsor Blueprint

• Create a single document, like a business plan, for your Hangouts on Air show and what it will be like in 18 episodes

• Everything about your show: audience, sponsors, media channels, promotion, guests, frequency of episodes

• Why people will watch• How organizations can participate

http://theSparkleAgency.com/blueprint

“If you don’t know where you are going, you might end up somewhere else.”

Yogi Berra

2. Understand Your Target Audience

• What do they really need, that you can give, that they can’t get anywhere else?

• Who are the celebrities & influencers associated with your cause?

• Which media channels already create content around this conversation?

“Pretend every single person you meet has a sign around his or her neck that says ‘make me feel important’. Not only will you

succeed in sales, you will succeed in life.”Mary Kay Ash

3. Offer the Opportunity to

Participate

• Outline the benefits of your show to their specific work and challenges

• Offer to participate for free to start, to get them involved with no risk and allow them to experience the benefits of participating in your successes

• They’ll let you know when they’re ready to step up and make a larger commitment, with more benefits

“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused

effort.”Paul J. Meyer

4. Take Care of the Details

• Schedule your Hangout on G+ as early as possible, to include future video in articles, press releases, guest blog posts, etc. and begin gathering audience and interaction w/content

• Confirm audience / live viewers engagement• Confirm featured guests and live panel

participants• Share expectations and plans as appropriate

“People don’t ask for facts in making up their minds. They would rather have one good soul-satisfying emotion than a dozen

facts.”Robert Keith Leavit

5. Shoot! What to Plan For on the

Day

• Prepare for technical glitches with practice• Pre-interview your live participating guests to

prepare them for HOA technology & establish your rapport (relationship, even if they cancel)

• Focus on your guests, and keep in mind this is recording a video for a specific business purpose – live or ongoing?

“Nobody counts the number of ads you run. They just remember the impression you make”

William Bernbach

6. Repurpose Your Videos For Long-Term Value

• Clips of video to distribute socially & promote viewership and engagement with your business brand and influential participants

• Repurpose into audio-only podcast iTunes• Share embed code with bloggers and media• Create images / quotes for social sharing• Share on all social channels, driving new

audience to the content you want

AUTHORITY CHANGES EVERYTHING...When Done Right, Each Documented Conversation

Builds Your Value in the Business Community

Credibility & social proof for you & your Hangout events with:1. Google SEO as a trendsetter, conversation spark point2. Top of Google & YouTube search for video3. Automatically shared on the social channels (and search

results!) of influencers & celebrities4. Compelling video content for YouTube, Facebook, Twitter,

LinkedIn, Pinterest… and Google+5. Refreshes & enhances the value of all your social activities

It’s About The Relationships You DevelopCreating & Giving Authority to Everyone…Who Participates In Making Your Events Successful

Adds to event awareness & benefits participants:1. Social proof of celebrity & influencers2. Exponential audience growth3. [Additional] Revenue from brand sponsors4. Proof of ROI towards business objectives

Celebrity Hangouts on Air

Create Memorable Experiences

& Strengthen Relationships

Between you & your event:• Clients• Vendors • Community Members• Brand Ambassadors• Celebrity Endorsements• Media Partners & Editors• Sponsors

#SparkleSOS Book Authors & Publishers

#SparkleSOS Book Authors & Publishers

#SparkleSOS Book Authors & Publishers

#SparkleSOS Book Authors & Publishers

#SparkleSOS Book Authors & Publishers

What We Covered:

• Thought Leadership• Instant Authority

• 6 Steps for Planning a Successful Signature Hangouts on Air Show

http://theSparkleAgency.com/blueprint

Connect with me on LinkedIn! debbie.horovitch@gmail.com