Using Social Media for Career Advancement 2014 BDPA National Conference

USING SOCIAL MEDIA FOR CAREER ADVANCEMENT

#GETitBDPA

Social media will bring you to,or keep you from

your next career opportunity.

@jbledsoejr #GETitBDPA

2011 Study from Social Media Monitoring Service, Reppler*

• 69% of employers claim to have turned away an applicant due to something they viewed on one of the major social media venue*

• 47% of employers look at social networking sites to screen prospective employees right after obtaining their job application*

• Facebook is reviewed by 76% of employers, followed by Twitter (53%) and LinkedIn (48%)*

• 68% of employers have hired a candidate due to something they saw about them on a social networking site*

*http://jbled.so/RepplerStudy

@jbledsoejr #GETitBDPA

What Social Media can do for your career

MakesMeWannaHoller.com Eric Payne

ShesGotFlavor.com Utokia Langley

BlackAndMarriedWithKids.com Lamar and Ronnie Tyler

"You're a NOBODY"

Digital Media Company

"We don't have a choice on whether we do social media, the question is

how well we do it." Erik Qualman

@jbledsoejr #GETitBDPA

The Question: How Can YOU

Use Social Media to

Advance Your Career?

4 keys to advancing your career with social media

1) Understand what it is

2) Manage your online reputation

3) Develop your personal brand

4) Use the tools to reach your goals

@jbledsoejr #GETitBDPA

Understand what it is...

Social Media is a fundamental shift

in the way we relate to one another.

@jbledsoejr #GETitBDPA

@jbledsoejr #GETitBDPA

Manage your online reputation

• Google

• Claim

• Buy

• Brand

• Protect

...YOUR NAME

@jbledsoejr #GETitBDPA

What does the web say about you?

DEVELOP YOUR

PERSONAL BRAND

"It's not what you know, but who you

know."

@jbledsoejr #GETitBDPA

G.E.T. it BDPA!

@jbledsoejr #GETitBDPA

1.Give first...

2.Encourage always

3.Teach from experience

Give first...

Encourage Always...

Teach from experience...

Use the tools to reach your goals

The one place on the web you own, and control. Share your stories and expertise.

Share your personality, and friend people you know. LIKE pages of influencers.

Show off your skills. Search for jobs. Connect with professionals in your field.

Connect based on interests vs friendship. Become an authority.

ROLE PLAYERS

"I don't have time..."

It doesn't take as much time as you think...

1. Google your name.

2. Create your tweetable elevator pitch.

3. Clean up your social profiles, images, and posts.

Do this within 24 hours!

THANK YOU!JackieBledsoe.com/BDPA

• FREE: My Top Social Media Tools

• BDPA Survey

Jackie@JackieBledsoe.com

@jbledsoejr