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WHAT YOU NEED TO KNOW ABOUT
& Nick McCullough & Allison McCullough
design-bloggers-conference.com/garden-bloggers-conference.com 1
WHY ARE WETALKING ABOUTPINTEREST & INSTAGRAM?
3.4 MILLION
FOLLOWERS
OURBACKGROUND
NICK MCCULLOUGHLANDSCAPE DESIGNER, APLDOWNER, McCullough’s Landscape & NurseryB.S. Horticulture, The Ohio State University
NICKGARDENGUY NICKMCCLAND
ALLISON MCCULLOUGHMARKETING, McCullough’s Landscape & NurseryB.S. Finance, Indiana University
ALROHRS ALROHRS
DIGITAL AGENCY EXPERIENCE
PINTEREST HISTORY
“I NEVER READ.I JUST LOOK ATPICTURES.”
- ANDY WARHOL
JAN.2010
NOV2011
SPRING2012
JAN.2013
SPRING2014
JAN2015
80
USERS ARE WOMEN
%
53
USERS BETWEEN 35-55 YRS.
%
PINTEREST STRATEGY
IN THEIR LIFE.” PROJECT OR INTERESTWHERE PEOPLE CAN GOTO GET IDEAS FOR ANY
“PINTEREST IS A PLACE
- BEN SILBERMANN
WE USE PINTERESTTHE REASONS WHY
INSPIRATION
COMMUNICATE TO CLIENTS
COMMUNICATE TO CLIENTS
BLOG CONTENT
NETWORKING
SOURCING NEW PRODUCTS
PROMOTE OUR WORK
FOR PINTERESTBEST PRACTICES
“THE DETAILS ARENOT THE DETAILS.THEY MAKE THEDESIGN.”
- CHARLES EAMES
GETTING THE BASICS RIGHT
SET UP YOUR BOARDS
GETTING THE BASICS RIGHT
REVIEW SETTINGS
REVIEW SETTINGS
2TO FORMETHODSPINNING
&PIN CREATIONRE-PINNING
STRATEGY RE-PINNING
FREQUENCY
PROVIDE EXPERTISE
PROVIDE EXPERTISE
SEARCH
SEARCH
SEARCH
ENGAGE - NETWORKING
STRATEGY PIN CREATION
“DESIGN IS THESILENT AMBASSADOROF YOUR BRAND.”- PAUL RAND
PIN YOUR CONTENT
MAKE IT EASY
PIN DESCRIPTION IS KING
WON’T DO WHAT WE
SELL OR BUY FOLLOWERS
AFFLIATE PROGRAMS
JOIN PINTERST BUSINESS (FOR NOW)
JOIN GROUP BOARDS
FOLLOWERS GET YOU?WHAT DOES 3.4 MILLION
“LIKE FROM THEINTERNET?”
- PHILLIP MORICI
DESIGN PROJECTS
PARTNERSHIPS & OPPOURTUNITIES
INSTUSTRY AUTHORITY
INFLUNCE BLOG CONTENT
INFLUNCE BLOG CONTENT
OTHER
DRIVE SITE TRAFFIC
SEARCHDIRECT
INSTAGRAMSTRATEGY
GETTING THE BASICS RIGHT
FREQUENCY
INSTAGRAM TO PROMOTE BUSINESS
PROFESSIONAL PERSONAL
PROVIDE EXPERTISE
#HASTAG IT #boxwood #landscapedesign #landscapedesigner #gardendesigner #gardendesign #oh #ohio #blacklick #gardening #columbus #newalbany #Garden #tuin #jardin #garten #trädgård #hage # 庭 # 园 #verbena #hydrangea #hornbeam #carpinus #pool #lawnpool #lawnandpool #planters #planterdesign #nickgardenguy #thinkingoutsidetheboxwood #moderngardendesign #perennials
KEYTAKEAWAYS
design-bloggers-conference.com/garden-bloggers-conference.com 82
1BLOG, PINTEREST,
PUBLISH TO INSTAGRAM…
design-bloggers-conference.com/garden-bloggers-conference.com 83
2TO YOUR BE TRUEBRAND
design-bloggers-conference.com/garden-bloggers-conference.com 84
3ANDDON’T PIN ITFORGET IT
design-bloggers-conference.com/garden-bloggers-conference.com 85
4MEDIA THAT IS
EMBRACE NEWRIGHT FOR YOU
design-bloggers-conference.com/garden-bloggers-conference.com 86
QUESTIONS?THANK YOU!
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