Why are we a Twitter 1st Museum?

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A short talk on a recent update to our social media strategy at the Royal Ontario Museum. Includes data and why this social media activity is important for the Museum's long term goals.

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Why are we a Twitter 1st museum?

@wrdodger #musesocial

Our platforms

Twitter Explained

Not playing flappy bird...

- @ROMtoronto tweets on

average 570 times/month

- Customer service, collections, research, replies, programs, exhibitions, jokes, images, videos, more IMAGES!

Four years of data...

How are WE leading the industry?

#FNLROM

#atROM

Questions?

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