View
243
Download
0
Category
Preview:
DESCRIPTION
Why do businesses use Facebook and why do people like businesses pages on Facebook?
Citation preview
WHY BUSINESSES USE
2
Can your business afford to NOT be on Facebook?
Source: http://www.grosocial.com/graphics/facebook-numbers-help/
3
Probably not
Source: http://www.grosocial.com/graphics/facebook-numbers-help/
5
Unique monthly visitors (not counting mobile) in Cleveland
Source: ComScore
6
Unique monthly visitors (not counting mobile) in Cleveland
Source: ComScore
7
Unique monthly visitors (not counting mobile) in Cleveland
Source: ComScore
8
Trivia Time!
9
Wal-Mart34 MILLION fans, more than 32 MILLION in the U.S.!
Top Brands on Facebook in the U.S.
10Source: socialbakers.com
Top Brands on Facebook in the World
11Source: socialbakers.com
12
Trivia Time!
TostitosMore than 65,000 new fans every day!
13
Why Businesses Use Facebook
• Interact with customers and get a pulse on the customer base
• Brand awareness• Humanize the brand• Drive Traffic• Sell products/services• Generate Leads• Thought Leadership
14
Interact With Customers
15
Brand Awareness
16
Humanize the Brand
17
Drive Traffic
18
Generate Leads
20
Thought Leadership
21
Why People “Like” Businesses on Facebook
• Customer service
• Exclusive content and information
• Deals
• Brand loyalty/Fandom
22
Customer Service
23
Exclusive Content and Deals
24
Brand Loyalty
25
How Does Facebook Affect Shopping Behavior?
26
How Does Facebook Affect Shopping Behavior?
27
What Works for Businesses on Facebook?
• Exclusive content
• Interactive content
• Humor, colloquial verbiage
• Not too much self-serving content
• Expert info, helpful tips
28
Exclusive Content
29
Interactive Content
30
Humor
31
The 80/20 RuleOnly 20% of your content should be promotional!
Don’t do too much of this…
32
The 80/20 Rule
…or you’ll get a reaction like this
33
Expert Info
34
Resources• NEOhioMediaGroup.com/blog• AllFacebook.com• SocialMediaExaminer.com• SocialBakers.com• SocialMediaToday.com• HubSpot.com• Facebook.com• Mashable.com• Slideshare.net/NEOhioMediaGroup
35
36
Recommended