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This is a general presentation about social connections on social media sites like Facebook and Twitter. It discusses unique qualities of these sites while sharing research and ideas regarding ways that users can increase their privacy and enhance their online self-presentation.
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Connections, Self-Presentation, and Privacy in the Age of Social Media
YOUR NETWORKED WORLD
Stefanie Duguay, MSc.Oxford Internet Institute (Alum)Created Nov. 18, 2013
It proliferates the number of weak social ties in your network
This increases your ‘social capital’ – your ability to access: Novel information Resources
WHY USE SOCIAL MEDIA?
Photo courtesy of Arindam "mak" Ghosh
Connections are formed and fortified through: Self-presentation (e.g. profiles, status updates) Publicly displayed relationships with others (e.g. wall
posts, tagging in photos)
CONNECTING ON SOCIAL MEDIA
On sites like Facebook, your connections can be comprised of a wide array of family, friends, and acquaintances
This is very diff erent from in-person settings with a fixed audience
Many people are not even aware of all their connections – try NameGenWeb https://apps.facebook.com/namegenweb
WHO ARE YOUR CONNECTIONS?
Diffi culty with privacy settingsPersonal information that you may not share with all
your contactsLeads to context collapse
SOCIAL NETWORKING CHALLENGES
Photo courtesy of Martin Cathrae
A shift from protecting personal information to ‘controlling who knows what about you’ – privacy in context
Extremely diffi cult in environments with reduced contexts
But people still manage, how?
CHANGING PERCEPTIONS OF PRIVACY
Image courtesy of g4ll4is
People frequently post messages that only some of their connections will understand or notice
Academics call this ‘social steganography’ – hiding social messages in plain sight
It works because: Language is symbolic Sometimes people do mind
their own business – “civil inattention”
TARGETED MESSAGES
Photo courtesy of Jim Bauer
Facebook’s popularity is decreasing because users are starting to spread out their connections on diff erent social media sites
People are being more selective about who they add as connections
Facebook ≠Twitter ≠ Tumblr ≠ InstagramGrouping connections using site features (e.g. Lists
on Facebook) is getting easier
REBUILDING CONTEXT
Photo courtesy of Martin Pettitt
You can apply this knowledge to your own social networking by: Getting a better idea of what your networks look like Making sure that you are comfortable with the
overarching self-presentation displayed by your profile and online interactions
Giving privacy settings a shot, especially lists Knowing your audience for certain posts and tailoring
your messages to them Using different social media sites for different
purposes or social groups
WHAT DOES IT MEAN?
Social Networking Sites and Social CapitalEl l i son, N.B. , Ste infi eld , C. , & Lampe, C. (2007) . The benefi ts o f Facebook “f r iends” : Soc ia l capi ta l and co l lege students ’ use o f on l ine soc ia l network s i tes . Journa l o f Computer-Mediated Comunicat ion, 12 (4) , 1143-1168.Vi tak , J . , & E l l i son, N.B. (2012) . ‘There’s a network out there you might as wel l tap’ : Explor ing the benefi ts o f and barr iers to exchanging in format iona l and support -based resources on Facebook. New Media & Soc iety, 15 (2) , 243-259. PrivacyL iv ingstone, S . (2008) . Tak ing r isky opportuni t ies in youthfu l content creat ion: Teenagers ’ use o f soc ia l network ing s i tes for in t imacy, pr ivacy and se l f-express ion. New Media & Soc iety, 10 (3) , 393-411.Nissenbaum, H. (2009) . Pr ivacy in context : Technology, po l icy, and the integr i ty o f soc ia l l i fe . S tanford , CA: Stanford Univers i ty Press . Context Collapse & Reactionsboyd, d . (2011) . Soc ia l network s i tes as networked publ ics : Aff ordances, dynamics , and impl icat ions . In Z. Papachar iss i , A Networked Sel f : Ident i ty, Community, and Cul ture on Soc ia l Network S i tes (pp. 39-58) . New York : Rout ledge.boyd, d . , & Marwick , A. (2011) . Soc ia l s teganography: Pr ivacy in networked publ ics . In ternat iona l Communicat ion Assoc iat ion , (Boston, MA) . Retr ieved f rom http : / /www.danah.org/papers /2011/Steganography- ICAVers ion.pdfHogan, B. (2010) . The presentat ion o f the se l f in the age of soc ia l media : D is t inguish ing performances and exh ib i t ions on l ine. Bul let in o f Sc ience, Technology & Soc iety, 30 (6) , 377-386. Marwick , A. E . , & boyd, d . (2011) . I tweet honest ly , I tweet pass ionate ly: Twi t ter users , context co l lapse, and the imagined audience. New Media & Soc iety, 13 (1) , 114-133
RELATED RESEARCH & REFERENCES
THANK YOU!stefanieduguay.com@DugStef
QUESTIONS?
Note: The views expressed in this presentation are my own and are based on my research and the research referenced. My views do not reflect the views of my employer.
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