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Copyright © Identity Summit 2015, all rights reserved.
Maximizing Return On Identity (ROI) in a Brave New World
Daniel Raskin, VP of Strategy, ForgeRock
Copyright © Identity Summit 2015, all rights reserved.
What Levers Maximize Return on Identity?
Copyright © Identity Summit 2015, all rights reserved.
Business Levers for Maximizing ROI
Return on Identity
User Experience
New Channels
Personalization
Privacy
Single View
Relationships
Speed
Marketing Enrichment
Open Source
Copyright © Identity Summit 2015, all rights reserved.
Reg Code: 63456
Register Me The Cloud
User
User ExperienceIdentity Drives Customer’s First Experience
Copyright © Identity Summit 2015, all rights reserved.
Multi-Channel EngagementEnable New Channels for Engagement
User
Phones
Tablets
LaptopsHome Auto
Health
Smart City
Copyright © Identity Summit 2015, all rights reserved.
PersonalizationCreate Sticky Offerings that Foster Customer Loyalty
Car Seat
Mirror Temperature
Daniel’s Identity Preferences
The Cloud Daniel’s Car
Personalized Car
Steering Wheel
Music
Copyright © Identity Summit 2015, all rights reserved.
Privacy & ConsentOffer Privacy as a Differentiating Feature!
View my Health Data
Edit my Health Data
Download my Health Data
dr.phil@hc.com Share
The Cloud
Daniel’s Privacy ControlsDaniel’s Wearable
Copyright © Identity Summit 2015, all rights reserved.
One CustomerSingle Identity Profile FOR Customer Engagement
Life InsuranceIdentity Attributes
Home InsuranceIdentity Attributes
Auto InsuranceIdentity Attributes
Boat InsuranceIdentity Attributes
Daniel’s identity data lives across many
BUs within an organization
Flood InsuranceIdentity Attributes
Earthquake InsuranceIdentity Attributes
Copyright © Identity Summit 2015, all rights reserved.
Evolving RelationshipsManaging Constantly Changing Connections
Daniel
MobileAlarm
Car
Door
Oven
TV
Lights KayoTaro
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Time to MarketDeliver New Services Faster Than Competition
TIME TO MARKET
10Days 0Days
20Days30
Days
40Days 50
Days
60 Days
70 Days
80 Days
90Day
s
Must move at speed of
business
Copyright © Identity Summit 2015, all rights reserved.
Identity Fuels Marketing & SalesEnrich The Sales Funnel with Identity Data
Domain 1
Domain 2
Domain 3
Prospect
Identity Attributes
Identity FuelsCRM Intelligence
Copyright © Identity Summit 2015, all rights reserved.
Open SourceOpen Source is the New Normal
OPENSOURCE
Accessible
Innovative
Transparent
Secure
Enduring
Collaborative
Risk = ROI
Enterprise AppsMobile Apps Things Cloud
Single Architecture | Next Generation | Open | Chip-to-Cloud Deployments | IRM
Identity ManagementAccess Management Directory Services Identity Gateway
The ForgeRock Identity Platform
Copyright © Identity Summit 2015, all rights reserved.
Unified Platform = Unified Customer
Web Services Security
Session Management Synchronization Auditing
LDAPv3 REST/JSON
Replication Access Control
Schema Management
Caching
Auditing
Monitoring
Groups
Password Policy
Active Directory Synch
Reporting
Authentication Authorization Provisioning Password Management Authentication OpenID Connect
Federation Entitlements Workflow Engine Reconciliation Password Replay OAuth2
Adaptive Risk Single Sign-on Registration Role Provisioning Message
Transformation SAML2
Throttling Scripting
Com
mon
RES
T A
PI
Com
mon
Use
r Int
erfa
ce
Single Integrated, Open Platform
Legacy World:
Employee Scale
Users Only
“Doorway” Security
Identity Fragments
Static Relationships
Months/Years
Massive integration
High TCO
ForgeRock World:
IoT Scale
Users, Devices, Services
Continuous Security
Single View of Customer
Contextual Relationships
Weeks/ Months
Pre-integrated
Low TCO
The ForgeRock Difference
Copyright © Identity Summit 2015, all rights reserved.
Thank You!
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