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Magento Multistore, a quick walkthrough with best practices The presentation will cover the basics of a multistore setup with Magento. After a short introduction what should be considered first. We will start with the hierarchy of websites, store and store views, showing possible translations options for store-frontend, product and cms. Afterwards we will briefly cover best practices, tools and code snippets to get things done. At the end we will raise the awareness for issues like geoip, multi currencies and duplicate content.
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@bennolippert
@bennolippert
Benno Lippert
Magento Multistore
Founder, Magento Developer
@bennolippert
www.mash2.com
lessons learned, a quick walkthrough
@bennolippert
Magento Multistore lessons learned, a quick walkthrough
• Why Multistore
• Hierarchy
• Translations
• Things to consider, lessons learned
@bennolippert
Who already set up a multi store?
@bennolippert
Why Multistore
B2C Different
Audience
Stronger
Branding
Cross Border
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Hierarchy
Global
Website
Store Group
Store View
Store View
Store Group
Website
Store Group
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Hierarchy
Payment
Shipping
Delivery Countries
Promotions
Shopping cart
Customers
Product Prices
Base Currency
Language
Display Currency
Look and feel
Tax Class,
Base url
Product settings
Category Tree
Website Store Group
Store View
@bennolippert
@bennolippert
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AOE ManageStores
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Hierarchy of Scopes
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Hierarchy of Scopes
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Hierarchy of Scopes
Default Value
Website
Result
Status
Enabled
Use
Default
Status
Enabled
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Hierarchy of Scopes
Default Value
Website
Result
Status
Enabled
Status
Disabled
Status
Disabled
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AvS ScopeHint
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Translations
Shop Interface
Catalog Category
Catalog Atttribute
CMS Block
Catalog Product
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Translations
Shop Interface CMS
•Site
•Block
Catalog
•Product
•Category
•Attribute
Emails
@bennolippert
Translations - Shop Interface
Limit 255
Characters!
@bennolippert
Translations - Shop Interface
Find Missing Translations
Useful after launch
https://github.com/avstudnitz/AvS_MissingTranslations
Fallback for Translations
Working with german CH, AT, DE
https://github.com/magento-hackathon/Hackathon_LocaleFallback
Manage Translations in Excel
Outsourcing translations
http://shop.mash2.com/de/cobby-lingo.html
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Translations - CMS
Missing Copy function for CMS Blocks / Pages
https://bitbucket.org/licentia/extensions/downloads/Licentia_Ecms-0.5.0.1.tgz
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Translations - CMS
Inline translation in CMS
Useful if only small differences
https://github.com/miguelbalparda/MB_Translate
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Translations - Products
german english
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Things to consider
Duplicate Content
Price and tax
Payment
Maintenance
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Things to consider - Duplicate Content
Duplicate Content
Wrong or confusing search results
https://github.com/AOEmedia/Aoe_GoogleSitemap
Source: googlewebmastercentral.blogspot.de
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Things to consider - Price and tax
https://github.com/LimeSoda/LimeSoda_CurrencyConverter
https://bitbucket.org/etws/et_currencymanager/
http://www.magentocommerce.com/magento-connect/fixed-gross-price.html
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Things to consider - Payment
Source: Worldpay Alternative Payments Report
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Things to consider - Maintenance
http://www.cartware.de/download/MaintenancePage/Cartware_Mainte
nancePage-1.0.1.tar.gz
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Questions?
@bennolippert
Thank you
Twitter @bennolippert skype benno.lippert web mash2.com/blog/
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