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What is an event app?
Attendee engagement tool
Communication channel
Valuable data source
Revenue steam
Program replacement
An organizer’s best friend!
1. Know What You Want
• Native vs Mobile Web?
• Augment or replace printed program?
• Attendee networking?
1. Know What You Want
• Native vs Mobile Web?
• Augment or replace printed program?
• Attendee networking?
• Sponsor features?
1. Know What You Want
• Native vs Mobile Web?
• Augment or replace printed program?
• Attendee networking?
• Sponsor features?
• Push notifications?
2. Appreciate Push’s Power
• 60%-90% view rate (vs email’s <20%)
• Smartphone owners check phones
150x per day on average
2. Appreciate Push’s Power
• 60%-90% view rate (vs email’s <20%)
• Smartphone owners check phones
150x per day on average
• Phones are always within arms reach
2. Appreciate Push’s Power
• Don’t over-do it! SpamUninstall
• Keep it useful to the attendee
• 1/day pre-event, 1/hour during event
3. Engage In Advance
• Attendee networking
• Schedule-building
• News/announcements
• Content teasers
6. Monetize
• Target attendees by demographic, etc
• Measure # sponsor impressions,
clicks
• Opportunities before, during and after
6. Monetize
• Target attendees by demographic, etc
• Measure # sponsor impressions,
clicks
• Opportunities before, during and after
• Within app, but also on the web
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