Maximize Your Summer Revenue with Promotions

#PromotionsLab

#PromotionsLab

Matt Chaney@mattchaney

Liz Crider@emcrider

Welcome!

#PromotionsLab

Agenda

• The Opportunity• Top Ideas and Advertisers• The Plan• Summer Games• Resources• Takeaways

#PromotionsLab

Second Street Platform

PROMOTIONS SUITE DATA SUITE

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OVER 3,000 MEDIA COMPANIES

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#PromotionsLabFollow @secondstreetlab on Twitter!

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Want To Win A Prize?

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The Summer Opportunity

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By the Numbers…

70% of Americans

are planning a staycation Average

amount spent per

child: $1,100

2/3rds of Americans will travel

by carAverage amount spent on vacation: $1,145

#PromotionsLab

Top Categories to Target this Summer!• Lawn care / Landscaping• Summer Events• Home Improvement• Local Attractions• Travel• Furniture• Recreation

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Revenue Tracks for Summer

• Sponsored Revenue• Custom Advertiser Revenue

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Planning Calculator – Sponsored

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Planning Calculator – Advertiser

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Top Ideas &Advertisers

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Sweepstakes

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Summer Travel Giveaway

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Summer Travel Giveaway

Win a Trip to DisneyKCLR & KATI FM | DMA: 138

$30,000In Vacations Booked by Advertiser

3,500Entries

Summer Road TripWXYZ TV| DMA: 11

$15,750Sponsorship Revenue

Summer Travel PackageWTVA TV | DMA: 133

150Opt Ins

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Summer Travel Giveaway

Advertisers to Target

Weekend GetawaysAutomotive

Hotels / Bed & BreakfastTravel Agents & Services

Attractions & Destinations

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Ticket Giveaways

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Ticket GiveawaysPaul McCartney

WKLH-FM| DMA: 34

3,852Entries

1,127Opt Ins

Tickets to Bacon FestivalKansas City Star| DMA: 33

1,275Entries653

Opt Ins

Water Park Entry Giveaway

WGHP TV | DMA: 46

4,568Entries9,136Opt Ins

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Ticket Giveaways

Advertisers to Target

Local EventsVenues

Sporting EventsAttractions

Movie Theaters

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Back to School

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Back to School School Prize PackWLEX TV| DMA: 64

3,427Entries

3,075Opt Ins

Win Shopping Spree

WKBW TV| DMA: 53

$3,000Site Revenue

Win Shopping SpreeWKBW TV| DMA: 53

80% Opt In Rate

227%Increase in FB Followers

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Back to School

Advertisers to Target

EducationRetail

FinancialHealth Care

GroceryShopping Centers

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Advertiser Sweepstakes

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Advertiser SweepstakesWin an Electric Bike

Northwest Herald | DMA 3

969Opt Ins for Advertiser

97% said “No”Have you ever visited our Crystal

Lake store?

Win VIP TicketsWFMB FM | DMA 85

$2,000Digital Revenue for Station

Win Air ConditionerNorthwest Herald | DMA 3

8xIncrease in Participation

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Advertiser Sweepstakes

Advertisers to Target

Any advertiser interested in…LeadsEmails

Social EngagementData & Insights

Foot Traffic

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Quizzes

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Baseball Quiz Bundle

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Baseball Quiz Bundle

Which Player Are You?

KGMZ-FM | DMA: 6

Prior to World Series Appearance

1,800Users

Which Player Are You?

Inside Columbia Magazine DMA: 137

Spine Care Sponsor

431Optins

Team TriviaArkansas Democrat Gazette| Circ: 200K

Minor League Team

160Entries for Sweeps

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Baseball Quiz Bundle

Advertisers to Target

Sports VenuesRetail

Restaurants / BarsSports Camps / Clinics

Healthcare

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Father’s Day Bundle

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Father’s Day BundleCustom

Personality Quiz

Atlanta Journal Constitution Circ: 405K

1,356Entries for Sweeps

Turnkey Personality Quiz

KYTV-TV| DMA: 75

513Entries for Sweeps

231Optins

Turnkey Trivia Quiz

Herald & News Circ: 15K

205Entries for Sweeps

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Father’s Day Bundle

Advertisers to Target

RetailGolf

ElectronicsHome Improvement

Restaurants

#PromotionsLab

Summer Staycation Bundle

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Summer Staycation BundleCustom Personality Quiz

Atlanta Journal ConstitutionCirc: 405K

Quiz Bundle Sponsor

943Entries for Sweeps

Custom Personality QuizKYTV-TV| DMA: 75

602Entries for Sweeps

231Optins

Custom Personality QuizAustin Monthly Magazine| DMA: 49

608Entries for Sweeps

546Optins

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Summer Staycation Bundle

Advertisers to TargetLocal Attractions

CVBsRecreation

LodgingAutomotive

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Advertiser Quizzes

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Advertiser Quizzes

Custom Personality Quiz

KYTV-TV| DMA: 75

3,346Entries for Sweeps

310Optins

Custom Personality Quiz

KYTV-TV| DMA: 75

MultiplePromotion Bundle

7,742Entries for Sweeps

Custom Personality Quiz

CFGQ – FM

Product PlacementFor Outcomes

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Advertiser Quizzes

Lawn care / LandscapingHome Improvement

RetailAttractions

Regional Travel

Advertisers to Target

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Photo Contests

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Summer Photo Sweepstakes

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Summer Photo Sweepstakes

#odinmugshotKNDD FM| DMA 14

$22KIn Revenue for Station

#summerinsteamboatSteamboat Pilot| DMA 17

907Entries

2Sponsors

#sixflagsselfieWLWC| DMA 53

429Users

771Entries

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Summer Selfie

Advertisers to Target

Outdoor RecreationAttractions/Destinations

Local EventsConcert Venues

ResortsRetail

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Makeover

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Makeover

Garage MakeoverCIFM FM| DMA 15

$47,000Revenue for Station

Yard MakeoverRoanoke Times | DMA 66

125Submissions

Bathroom MakeoverWKDZ FM| DMA 30

8,681Votes

#PromotionsLab

Makeover

Lawn Care Home Improvement Retail

Deck Repair & RemodelPool & Hot Tub

Door & WindowFlooring

Bath & Kitchen

Advertisers to Target

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Father’s Day

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Father’s Day

Dad & Me PhotosSteamboat Pilot| DMA 17

92Entries

6Sponsors

Dad’s Ugly GrillWICV TV| DMA 157

$6,000Revenue for Station

Father of the Year KARK TV| DMA 56

$5,000Revenue for the Station

4Sponsors

#PromotionsLab

Father’s Day

Retail - Sporting GoodsAutomotive

Men’s HealthcareRestaurants & Bars

Retail - Home ImprovementHome Services

Advertisers to Target

#PromotionsLab

The Plan

#PromotionsLab

$30K in 3 Months

Promotion June July AugustBaseball Quiz Bundle $4,000

Father’s Day Quiz Bundle $4,000

Ticket Giveaway $3,000

Back to School Sweeps $3,000

Advertiser Sweepstakes (1xmo) $2,500 $2,500 $2,500

Yard Makeover Photo Contest $5,000

Summer Selfie Photo $3,500

Monthly Total $11,500 $13,000 $5,500

*Based on Mid Size Market

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$60K in 3 Months

*Based on Mid Size Market

Promotion June July AugustBaseball/Dad’s/Summer Quiz Bundle (1xmo) $4,000 $4,000 $4,000

Advertiser Quiz $2,000

Ticket Giveaway $3,000 $3,000 $3,000

Back to School Sweeps $3,000

Advertiser Sweepstakes (2xmo) $5,000 $5,000 $5,000

Yard Makeover Photo Contest $5,000

Father’s Day Photo Contest (multi sponsor) $11,000

Summer Selfie Photo $3,500

Monthly Total $23,000 $20,500 $17,000

*Based on Mid Size Market

#PromotionsLab

$90K in 3 months

*Based on Mid Size Market

Promotion June July AugustBaseball/Dad’s/Summer Quiz Bundle (1xmo) $4,000 $4,000 $4,000

Advertiser Quiz (2xmo) $4,000 $4,000 $4,000

Ticket Giveaway $3,000 $3,000 $3,000

Back to School Sweeps $3,000

Advertiser Sweepstakes (3xmo) $7,500 $7,500 $7,500

Yard Makeover Photo Contest (multi sponsor) $11,000

Father’s Day Photo Contest (multi sponsor) $11,000

Summer Selfie Photo $3,500 $3,500 $3,500

Monthly Total $33,000 $33,500 $25,000

*Based on Mid Size Market

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Bonus Section: Summer Games

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By the Numbers…

900MM people

watched the 2012

Opening Ceremonies 85% of

viewers will use second screen while they watch

Add revenue expected to exceed one

billion dollars

Social Media expected to continue to

grow leading up to the games

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Turnkey Quizzes

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Turnkey Quizzes

-How much do you know about (city) and the Summer Games?

-Local Athlete Trivia-Where should you train in

(city)?-Advertiser Specific

Local Ideas

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Ballots

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Ballots

-Best of Summer Games-Best of Summer Games

Location-Best of Summer Games Host

Cities-Next (city) to Host Summer

Games

Local Ideas

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Sweepstakes

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Sweepstakes

-Train Like the Pros – Training/Fitness Facility

-Summer Games Getaway-Tickets to Local Summer

Games Trials-Win the Ultimate Watch Party

Giveaway Ideas

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SuccessResources

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summit.secondstreet.comSt. Louis - June 6-7th

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Seller’s Guide

secondstreetlab.com/sellers-guide

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Promotions University

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Takeaways

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Start PlanningNow

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Target the Right

Advertisers

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Bundle Promotions

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Always Wear Sunscreen

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Matt Chaney@mattchaney

Liz Crider@emcrider

Thank You!