New Use Cases for DAM in the Enterprise - Henry Stewart DAM NYC 2015

Building GSD&M's Digital Asset Management Solution

Lisa McIntyre Digital Asset Management Librarian GSD&M @lisamcintyre4

Guest Speaker:

Agenda

• The new Digital Asset Management

• Use Cases for DAM

• What GSD&M Built

• The Platform Approach to Enterprise DAM

• Resources

• Q&A

Digital Asset Management • Digital Asset Management is the process of managing

digital media/rich media through it’s lifecycle

• Photos, Videos, Audio, Brochures, Catalogs, etc.

• DAM Systems give us tremendous scale

• Asset vs. Plain Ordinary File (POF)

• Digital Assets = Files(Collections) + metadata = Intrinsic Value

• Digital Assets = Intrinsic Value

Legacy Digital Asset Management

Legacy Digital Asset Management

• Repository

• Lifecycle Management for“rich media”

• Production

• Distribution

• Organization

• Sharing

• Archive

New Digital Asset Management

• need image so stole this one :)

From Photo Library to Enterprise System Change thinking from physical world to the SW world Assets model the business concepts they represent Obvious ROI of assets

Handle large media & complex types with ease Integrate & Scale to meet demands now and into the future

Use Cases for DAM • As We Move Beyond the Camera

• Enterprise Brand Management

• Video Management and Distribution Systems

• Digital Asset Collection Systems

• Digital Asset Distribution Systems

Who we represent

Obstacles we faced

I need that file, but…

• Multi-use files stored in multiple locations• Searching takes too long• File context often lost or tough to track down• Email, email, email• What version do I use

DAM 1.0

Technology changed, software slow to respond

Here we go again…

I need that file, but…

• “My java/flash is expired, thedam isn’t working. Again!”

• Need something more responsive• No plugins, please• Multi-browser capabilities• Users want something like they

use in their “real” lives• Re-evaluate current architecture

DAM 2.0

• Agile• Open source• More responsive• Timely updates

Build around User and IT

Configure to your needs

Still harness the power of API’s

What we’ve learned

• Know your business• Include stakeholders from the beginning• Build around how you work• Get close to the source (for metadata) but don’t expect too much• Use the best tool for the job• Go for small wins• Your system will need to change, process is not linear

Platform Approach • DAM = Content Management

• Start with Baseline DAM Functionality

• A “Digital Asset” Models the Business

• Support for Future Demands

• Manage Complex Content

• Relationships

• Custom Metadata

• Custom Workflows

• Manage Across the Enterprise

Nuxeo Platform - Open Source

Content Repository: Access Control, Rich Content Model, Audit, Query, File Storage

Business Logic

Data Presentation

Conversion Kit Workflow Engine

Authentication & Identity

Management

Extensible Back Office

Optional add-ons, extensions, integrations, and feature sets (20+)

REST API

CMIS

Client SDKs: Java

JavaScript

Python iOS

Android

WebDAV

Nuxeo Drive (multi-device file sync)

Welcome to Deep Content CIOs need to switch from

“LEGACY FIRST” to “DIGITAL FIRST” — Gartner

The Age of Deep Content

• Drive Digital Transformation withcontent that is human-readable &computer ready

• Enables organizations to movefaster with agile workflows, richcontent model, and advancedanalytics

• With a better collaboration modelfor people and computers towork together

More Resources

Building Applications with a DAM Platform - Tech Brief www.nuxeo.com/solutions/digital-asset-management/

Download the Nuxeo Platform www.nuxeo.com/downloads/

Lisa McIntyre Digital Asset Management Librarian GSD&M @lisamcintyre4

Thank You!

@nuxeo