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Social Media
Social media refers to online services that allow people to publicly create, share, and discuss information
Social media services include, but are not limited to:
• Blogs
• Social networks such as Facebook and MySpace
• Video and photo sharing sites such as YouTube and Flickr
• Microblogging services such as Twitter
• Social bookmarking services such as Digg and Delicious
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Let’s make it simpler
• The Internet is facilitating a fascinating global conversation among people, a conversation that moves with lightning speed.
• Markets and customers are getting smarter.
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It’s a conversation between….
Your• customers• employees• investors• competitors• fans• anyone in the world who
has internet access and an opinion
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Social Media is powered by
• social networks• news and book
marking• blogs• video and photo
sharing• wikis• virtual reality• social gaming• podcasts, RSS
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Social NetworkingDo
• Create a page to promote your brand
• Point fans to your company blog
• Encourage discussion
• Explore targeted advertising opportunities
Don’t• Create a page and
abandon it• Try a hard sell
approach• Censor comments• Spam your
friends/fans with frequent messages; you’ll frighten them away
• Post false information
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BlogsDo• Post regularly• Encourage discussion
and feedback• Ask bloggers from the
company to contribute• Respond to customer
queries• Post reviews of the
products/services from industry experts or customers
Don’t• Write press releases.
Write about something real and exciting
• Delete fair but critical comments
• Make your users register to comment – they won’t bother
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