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In this presentation from 2014's 360iDev, I cover why the App Store is a huge improvement over past software distribution methods, how software business models have evolved and how to make the most of the opportunity.
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THE APP STORE ISN’T BROKENRobi Ganguly@rganguly
Co-Founder, Apptentive@apptentive
I Caught the Bug
Meetings Used to be Such a Drag
Then I Bled Purple for A While
For Me, It’s All About Customer Love
This guy might want to pay you for your work.Let him.
Buying Software Used to Be So Hard
Making Software Sucked & Had Physical Costs
Shipping Software Was Ridiculous
Getting People to USE the Software: Complicated
Along Came Shareware
• Started in 1982
• Tiny business - “Cottage Industry”- until distribution was solved…
• By the Internet
It Was Like An “Open” App Store
The Beginning of Free To Play… (F2P)
SoftwareAsAService
A “New” Delivery Model for Enterprise Software
Same Story, Different Time
Packaged Software
Big Software Deployments
Software As A Service
Packaged Software
Shareware
Apps
Business Software Consumer Software
The Common Theme: Reduce Friction
We LOVE our phones
Apps are Addictive
How Many App Downloads?
125 BILLION
OR,
17 DOWNLOADS FOR EVERY HUMAN ON EARTH
The Problem: These Lists Are Distracting Us
Repeat sales is a basic business model.
Every Business Requires REPEAT Customers
• Why People Leave?
• What Will Happen If You Get Featured?
• Where You Make Your Money?
Do You Even Know if More Downloads Are Good?
The Math of the App Business
Reality: You’re a Media Company
Find an audience, delight it, retain it and grow it
More on this topic: Dear app developers, you’re in the media business
Your Secret Weapon: Your Audience
Repeat Use, Interaction
Happy Customer Shares, Brags,
Evangelizes
New Customers Discover, See Great Reviews
Download
Use
Remember, The Dynamic Today Is Different
Software
Designed & Built
Software
Shipped
Sales $$
Packaged Software When Your Software is A Media Business
How Do Your Customers Think?
Graduate from Anecdotes to Trends & Patterns
Customers Crave to Be Heard
Customers Who Stick Around Will Listen & Talk
Download Prompt
Feedback
Survey(s)
The Opportunity
● Find out why people use your apps.
● Figure out what’s “special” about you.
● What are people looking for when they
found you?
● What are people looking to accomplish in
their lives because of you?
● What can you do to help them on a regular
basis?
Some Core Questions for A Sustainable Business
● Make it easy to listen
● Give yourself the ability to respond
● Design for feedback & communication
● Emphasize Relationships
● Earn and Cultivate Love
● Seriously.
Some Guiding Principles
Robi Ganguly@rganguly
Co-founder, Apptentive@apptentive
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