The Building Blocks for Sustainable Research Communities

Insights On How To Run Your Own

DIY Research Community

December 4th, 2014

About Us

Vivek Bhaskaran

CEO at Survey Analytics

Founding Member

We help companies listen, improve and grow.

We develop industry leading online and mobile

technology for surveys, community management

and employee engagement.

Today’s Presenters

Heather Carpenter

Research Analyst, Pilot Media

Heather is a research analyst with over 10 years of research experience, and a Masters of Science

Degree from the University of Georgia in Exercise Science. In charge of Pilot Media’s community.

John Johnson

SA’s Chief Growth Officer & Community Solutions Expert

John has a well-rounded background using online, mobile and community tools for market research over

the past 12 years. For the past four years he has worn many hats supporting customers and product

management for Survey Analytics.

Ivana Taylor

President, Third Force

Ivana is the president of Third Force, a strategic marketing firm that helps small to medium sized

companies get and keep loyal, profitable customers regardless of price. She is the publisher of

DIYMarketers.com an online publication that provides low cost marketing strategies, ideas and resources.

Webinar Agenda

● 2015 Trends & Importance of Communities (Ivana Taylor)

● Demo: How to Setup Communities (John Johnson)

● Business Use Case (Heather Carpenter)

● Live Discussion and Q&A

Communities and Trends

Setting Up Communities

Community Use Case

Q & A Discussion

Communities and Trends

● Skepticism

● Influence Marketing

● Whale Watching

● Personalization / Co-Creation

Trust is DEAD

“Half the people we need to

convince don’t trust us and the

other half don’t want to hear

what we have to say”

-- Michael Maslansky, Political

Strategist from his book “The

Language of Trust”

Rise of Influencer & Advocate Marketing

• Consumer-to-consumer word of mouth generates

more than 2X the sales of paid advertising and a

37% higher retention rate.

• 25% of people choose to engage with brands

because they want to join the community of brand

fans

• Source: http://branderati.com/the-age-of-advocacy-and-influence-26-stats-marketers-should-know/

Whale Watching

• 80/20 Efficiency

Rediscovered

• Fast Lane your

top customers

Co-Creation

You have questions, we have answers

Ivana Taylor John Johnson Heather Carpenter Vivek Bhaskaran

Thank You For Joining Us!

@surveyanalytics on Twitter

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