The Hitch Pitch Deck

Building Our API StrategyYour name, title

How to contact you

Why APIs?

1. Automate processes by connecting internal systems

2. Unlock assets

3. Wider reach, New market entry, Greater customer stickiness

4. Time to market

Connect various software systems

internallyMore efficient management (reduce costs associated with cut and paste/duplication/error)

Greater awareness of customer touchpoints

1. Automate processes by connecting internal systems

More efficient management (reduce costs associated with cut and paste/duplication/error)

Greater awareness of customer touchpoints

RetailShopping cart + CRM + Support desk + Inventory

managementStore product placement

Identifying trends in popular products Identify inventory restock needs and auto order

Seasonal sales campaignsBy Marlith - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=4286669

Turn capital assets into a service/income

streamData assets can be marketed

Turn customers into assets/partners

2. Turn capital assets into a service and income stream

Data assets can be marketedTurn customers into assets/partners

BankingSell aggregated transaction data on purchasing behavior

Now offering identity management as an API productCustomers with expertise with a bank’s product share their

knowledge with other customersBy Billy Hathorn (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons

Asset managementParking garages sell data on vacancies to GPS systems to

optimize their assetsCan sell data on city movements to planners/urban

developersBy Jonathan Schilling (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

24/7 availabilityBe available within other

businesses services/websites

Let partners introduce you to new marketsProducts that integrate are more valuable to

customers and get used more often

3. Wider reach, new market entry, greater customer stickiness

24/7 availabilityLet other businesses and partners introduce you to new markets

Products that integrate are more valuable to customers and get used more often

Cities and GovernmentCitizens more engaged through open311 feedback loop

Patients more interested in maintaining health programs when linking health data with third party apps

Analysts able to make use of more gov data via spreadsheets directly

By Júlio Boaro [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

Build new apps/ dashboards fasterAllows continued focus on core

business while encouraging new business opportunities to be

developed by partnersData assets can be marketed

Turn customers into assets/partners

4.Time to marketBuild new apps/ dashboards faster

Allows continued focus on core business while encouraging new business opportunities to be developed by partners

Systems integratorsBuilding new dashboards directly in front of agriculture,

insurance, utilities customers

By FarmBot - https://farmbot.io/media-kit/, CC BY 4.0, https://commons.wikimedia.org/w/index.php?curid=50503890

What is an API?

APIs are connector bits

Each database system and business software has its own ways of managing data and functionality

Putting an API on top of each of these systems means it can translate that system in a way that another system can

communicate with it

How Businesses are using APIs

Walgreens

Oxford Dictionaries

Maps Credit Union

Agricolus

Our APIs

Our API Opportunity

Problem

Solution

Traction

Market

Competition

Business Model

Team

Budget

Thank youRepeat your contact details

Leave people with a question or followup opportunity

A Note on the Graphics

To create this slide deck, we purchased some stock images from Shutterstock, and also used some creative commons licensed graphics. The Shutterstock images we purchased mean that we can use them in a slide deck. But if you are downloading and planning to use the slide deck, you will need to either replace the four Shutterstock images or purchase them as well, as they were purchased for unlimited use by one user.

Shutterstock images:• https://www.shutterstock.com/pic-215835544.html by Hilch• https://www.shutterstock.com/pic-333802814.html by ProStockStudio• https://www.shutterstock.com/pic-190446536.html by VLADGRIN• http://www.shutterstock.com/pic-197541896.html by VLADGRIN

Creative Commons images:• Retail: By Marlith — Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=4286669• Banking: By Billy Hathorn (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL

(http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons• Parking: By Jonathan Schilling (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia

Commons• Cities and Government: By Júlio Boaro [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia

Commons• Systems integrators: By FarmBot — https://farmbot.io/media-kit/, CC BY 4.0,

https://commons.wikimedia.org/w/index.php?curid=50503890