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Presentation from the Camerjam M-Football conference, 21 January 2010, www.camerjam.com/events/m-football
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Slide 1 © Fjord 2010
Fjord Mobile Design Drivers21st January 2010
Slide 2 © Fjord 2010
Who are Fjord?
Slide 3 © Fjord 2010
6 mobile contextsthe condition of being mobile
Slide 4 © Fjord 2010
1. Cultural ContextCustomisation vs. The Givens
Slide 5 © Fjord 2010
2. Snackingtime filling & boredom killing
Slide 6 © Fjord 2010
3. Locationwe know your location& your location matters
Slide 7 © Fjord 2010
4. Motionyou are in motion therefore
there are limitations (& possibilities)
Slide 8 © Fjord 2010
Slide 9 © Fjord 2010
5. Identityyou are your SIM
Slide 10 © Fjord 2010
6. LimitationsMobile devices have
limited input capabilities
Slide 11 © Fjord 2010
a great mobile user experience= Control + Utility + Bling
Slide 12 © Fjord 2010
1. Controlefficient ways to get stuff done,
much more than apps or functionality
Slide 13 © Fjord 2010
2. Utilitywhat makes things work
without you really being aware of it
Slide 14 © Fjord 2010
3. Blingshowing off
Slide 15 © Fjord 2010
Slide 16 © Fjord 2010
Thank you :)
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