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A story engineering model for change-makers, innovators and intentional / social entrepreneurs. Its Work-In-Progress but coming along nicely. Given to a band of wonderful ethical entrepreneurs at Amherst College in August 2011 in partnership with Sansori.
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STORIES & BRANDSFOR INTENTIONAL ENTREPRENEURS
AMHERST AUGUST 2011
NICK JANKEL, WECREATE
@MIND_MAVERICK
“In the beginning was the word.”
JOHN 1.1.
70%OF WHAT WE LEARN IS THROUGH STORIES
STORIESDEFINE OUR SOCIETY AND OUR WORLD
"The universe is made of stories, not atoms."MURIEL RUKEYSER
CHANGETHE WORLD? FIRST YOU MUST CHANGE THE STORY
IMAGINEIF YOU TOLD A STORY THIS POWERFUL WITH YOUR ENTERPRISE...
STORYWHAT IS ONE?
“A fact is interesting, an idea is important, but only a story, a good argument, a well-crafted narrative is amazing, never to be forgotten.”KEVIN KELLY
(RE)CREATION
“Legendary totemic beings wandered over the continent in the Dreamtime, singing out the name of everything that crossed their path - birds, animals, plants, rocks, waterhold - and so singing the world into existence.
Even today, when an Aboriginal mother notices the first stirring of speech in her child, she lets it handle the 'things' of that particular country: leaves, fruit, insects and so forth. The child at its mother's breast, will toy with the 'thing', talk to it, test its teeth on it, learn its name, repeat its name.”
BRUCE CHATWIN
STORIESPROBLEMSTRUGGLE(RE)SOLUTION
PROBLEMFROM THE SILVER MINES OF THE NEW WORLD TO THE ALUMINUM FACADES OF THE BANKS THAT ARE TOO BIG TO FAIL, WE HAVE BEEN EXTRACTING VALUE & EXPLOITING FROM PEOPLE & PLACES ALL IN THE NAME OF
‘FREEDOM’
PROFIT
STRUGGLE
“And God said: Let man have dominion of the fish of the sea, and over the fowl of the air. and over the cattle, and over all the earth, and over every creeping thing that creepeth over the earth.”GENESIS 1, 26
LACK, FEAR, PROPERTY, GREED, LOVE, BROTHERHOOD, TITHING, CHARITY, INVENTION, REVOLUTIONS, PHILANTHROPY, ABOLITIONISM, CO-OPS, PATERNALISM, NEW DEALS, MCCARTHY, CIVIL RIGHTS, HIPPIES, AID, REAGAN, 3RD WAY, DEVELOPMENT...
RESOLUTIONHOW DO WE KEEP CAPITALISM AND ITS (DIS)CONTENTS BUT MAKE THE WORLD MORE JUST, EQUAL AND PEACEFUL FOR THE MAJORITY?
PROFITBEYOND
INTENTIONALENTERPRISE
RECLAIMTHE STORY
RECALIBRATECAPITALISM TOWARDS SOCIAL EQUALITY
COLLECTIVECAPITALISM
DANCEBETWEEN AFFIRMING OUR CORE BELIEFS ABOUT THE PAST AND SHINING LIGHT ON A NEW FUTURE
"If you’re going to have a story, have a big story, or none at all."JOSEPH CAMPBELL
ENTERPRISESTORYTELLING
WHY?DO ENTREPRENEURS TELL STORIES?
INTERESTENGAGE WITH YOU, YOUR COMPANY OR BRAND
INSPIREPEOPLE TO SEE THINGS IN A NEW WAY
INVITEOTHERS TO ACT IN A CERTAIN WAY
INFLUENCEIS KING IN THE AGE OF NETWORKS, MATRICES & COLLABORATIONS
7 ELEMENTS
CONTEXT
CONFLICT
CONVENTIONS
CHALLENGE
CONSCIOUSNESS
CONCEPT
CONCRETE IMPACT
CONTEXTTHE STATE OF THE WORLDTHE PROBLEM AS MOST SEE IT
(WITHOUT CONTEXT THERE IS NO MEANING)
THIS IS THE WAY THE WORLD IS....
A STORY OF 1 PERSON CAN BE MORE POWERFUL THAT FOR ALL
CONFLICTTHE STRUGGLE, THE CONTRADICTIONS, THE RESISTANCE, THE REACTION
MANY HAVE TRIED AND FAILED BY...
CONVENTIONSTHE CONVENTIONS OF THE SECTORTHE ROOT CAUSES OF THE PROBLEMTHE WORLDVIEWS THAT CREATE IT
THIS IS BECAUSE IT IS GENERALLY BELIEVED THAT...
The Problem
Conventional Mindset
Conventions & Assumptions
ConventionalExplanation
Brand: Apple
Computers are not designed for creativity
(and creative people won’t buy them).
Non-techies are not buying or using computers as much as they should.
Productivity is key reason for existence. This is the essence of
modern man.
The universe is a mechanism. We are cogs in that
machine.
The Problem
Disruptive Vision
Conventional Mindset
Conventions & Assumptions
ConventionalExplanation
Disruptive Insights & Truths
Disruptive Solution
Disruptive Mindset
CHALLENGETHE TRUE PROBLEM, THE REAL QUESTION, THE STATEMENT OF INTENT, THE OPENING TO CHANGE(BEST WHEN UNEXPECTED, DELIGHTED IN & COMES FROM LOVE)
SO ACTUALLY THE REALLY CHALLENGE IS HOW TO...
CONSCIOUSNESSTHE INSIGHTFUL REALIZATION, THE TRANSFORMATION, THE CREATIVE LEAP, THE NEW WAY OF THINKING
THE BOON!
THEREFORE IT DOESN’T HAVE TO BE THIS WAY BECAUSE...
CONCEPTTHE IDEA, THE SOLUTION, THE VISION, THE OPPORTUNITY, THE POSSIBILITY
(IDEALLY AN EYE-OPENING CALL TO ACTION)
WHAT IF...
Brand: Apple
Computers are not designed for creativity
(and creative people wouldn’t buy them).
Non-techies are not buying or using computers as
much as they could.
Productivity is key reason for existence. This is the essence of
modern man.
The universe is a mechanism. We are cogs in that
machine.
The Problem
Disruptive Vision
Conventional Mindset
Conventions & Assumptions
ConventionalExplanation
Disruptive Insights & Truths
Disruptive Solution
Disruptive Mindset
Computers can be a force for creative thinking & creative professionals.
Think different with a Mac.
We are here to express ourselves
not to produce stuff.
The universe is an evolving, creative network - so we are all creative.
CONCRETETANGIBLE IMPACT IN THE REAL-WORLD
WHAT IS IN IT FOR THEM?
HERE IS HOW THAT (MIGHT) LOOK & FEEL...
CONTEXT
CONFLICT
CONVENTIONS
CHALLENGE
CONSCIOUSNESS
CONCEPT
CONCRETE IMPACT
“REALITY”
“IDEAS”
1 CONTEXTWhat is the state of play? Are there any
shocking facts and figures? Can you tell me about one person who is suffering?
2 CONFLICTWhat has already been thought of that has
failed? What have you struggled with before you saw the light?
3 CONVENTIONSWhat are the things everyone thinks that are the
root causes of the problem? What part of the current story is no longer working?
4 CHALLENGE So what is the real task at hand? What question are you hoping to answer?
5 CONSCIOUSNESSHow do you think that could radically change all this? What is the insight you have had that
changes the conversation?
6 CONCEPT What is the essence of your idea?
7 CONCRETE IMPACT
How does it, or could it, have an impact? What analogies, parallels could you draw on?
-8 (COMPANY NAME)
So what is your concept or company called?
FOODFOR THOUGHT...
STRUGGLEIS RESOLVED BY A HEIGHTENED UNDERSTANDING
EXEMPLIFIED BY THE CHARACTER ARC
INCLUDENOT JUDGE, COMPLAIN, OR ATTACK
"You can never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete."BUCKY
HERO(INE)CUSTOMER, TRIBE, ENTREPRENEUR, PRODUCT, BRAND, IDEA?
YOU?
WHY?DO YOU WANTO CREATE AN INTENTIONAL ENTERPRISE?
FEARFORTUNE FAMEFRUSTRATION FREEDOM
ENGINES
WHAT DO YOU WANT PEOPLE TO THINK, FEEL & DO AFTER THE STORY?
DESIREDRESULT
WHAT IS THE SHARED RESOLUTION THAT INVOLVES THE AUDIENCE AS MUCH AS THE HERO?
SHARE
WIN WIN WINWHERE CAN I, MY USERS / PARTNERS & SOCIETY WIN?
ALLOW THE LISTENER TO COMPLETE THE LOOP
LOOPS
AS ONE LOOP COMPLETES, ANOTHER OPENS
SPIRAL
1 IN 5WILL BECOME DEPRESSED THIS YEAR
10 MILLIONKIDS ON RITALIN IN US ALONE
NO. 2BURDEN ON GLOBAL HEALTH IS DEPRESSION
300,000CHILDREN ON ACTIVE DUTY
3 MILLIONKIDS DIE A YEAR FROM MALARIA
5 YEARSOF MOSQUITO NETS FOR EVERY BED IN AFRICA FOR THE SAME THE PENTAGON SPENDS A DAY
500PEOPLE OWN MORE THAT 5 BILLION
400,000ADDITIONAL BATTLE DEATHS IN AFRICA BY 2030 DUE TO GLOBAL WARMING
IS THIS NOT CRAZY?
FAILAIDTRADEREGULATIONMEDICATION
SYSTEMDESIGNED AROUND THE IDEA THAT WHAT LOOK LIKE EXTERNAL SOCIAL PROBLEMS NEED EXTERNAL SOLUTIONS
WE KNOWFROM OUR EVERYDAY LIFE THAT NOTHING CHANGES UNTIL WE CHANGE OUR MINDS
CRISISSOCIETY’S MOST PERNICIOUS PROBLEMS STEM FROM A CRISIS OF MINDSET NOT A CRISIS OF CREDIT OR ANYTHING ELSE
EVERYTHINGWE NEED TO SOLVE MOST - IF NOT ALL - OUR GLOBAL PROBLEMS ALREADY EXISTS
BLOCKAGEIN HOW WE THINK & ACT
TOOLSTO OPEN UP MINDS & DESIGN CREATIVE SOLUTIONS ALREADY EXIST
HOWDO WE GET THE TOOLS FOR HUMAN DEVELOPMENT INTO THE HANDS OF THOSE WHO CAN USE THEM TO SOLVE THEIR OWN PROBLEMS & THOSE OF THE COMMUNITY?
COSTSA FORTUNE
EXPERTSARE NEEDED
"In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed.”CHARLES DARWIN
PEERPOWER THE MOST INFLUENTIAL FORCE ON EARTH
WISDOMEVERYTHING - FROM THE ANCIENTS TO THE LATEST NEUROSCIENCE - CAN BE CODIFIED INTO TOOLS FOR ALL TO USE
EVERY HUMANCAN BE PART OF THE CO-CREATION OF A RADICALLY BETTER WORLD IF THEY ARE GIVEN THE TOOLS, ENCOURAGEMENT & FRAMEWORKS
WECREATEPROVIDE AS MANY PEOPLE AS POSSIBLE WITH THE TOOLS, IDEAS & INSPIRATION TO CO-CREATE A RADICALLY BETTER LIFE / ENTERPRISE / WORLD
BRINGING TO LIFE ACROSS MULTI-MEDIA WISDOM THAT ENGAGE PEOPLE IN CO-CREATING A BETTER WORLD TOGETHER
IMAGINE
P2P TOOLKITFESTIVAL EXPERIENCESTV & RADIO SHOWSTHE LIFE LABTHE ACCELERATORTHE ULTIMATE TRIP
INNOVATIONS
“Nick’s ideas were trailed on the Australian government's Department for Innovation. Now that's the diffusion of innovation in practice!”
“My wife thinks I have had a brain transplant” “The toolkit is neat, fun and engaging. It is simply spectacular and mindblowing that you've integrated all those essential practices and insights.”
“They are overflowing with inspiration and practical commitments towards making innovation their new way of life.”
TOGETHER EVERYTHING IS POSSIBLE
SAID ANOTHER WAY...
FOLKS
SPLIT
TRAUMA
LOST
SHAMEN
THERAPY
ATHEISM
PSYCHIATRY
AFRICA
LOVE OFWISDOM
DEPRESSED
MORE THERAPY
IV(OR)Y TOWER
MAD MEN
COACHING
MIND POWER
CLUETRAINMANIFESTO
“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.”
BURN OUT
COOK ISLANDS
INNER REVOLUTION
INNER REVOLUTION
“Excess of sorrow laughs. Excess of joy weeps.”
WILLIAM BLAKE
FLIP THE TOOLS
FREEDOMTO / FROM
SOCENT
SCUBA DIVING
AA
MULTIPLATFORM
7 YEARS OF STRUGGLE
THE LONG WALK HOME
7 YEARS OF STRUGGLE
7 YEARS OFHONING
THEPRODUCTS
145
147
149
150
2012WHAT ARE ULTIMATE TRIPS?
Ultimate Trips are designed to facilitate deep and powerful transformation through an ‘active’ retreat experience, harnessing our shared, unique and precious cultural heritage to shift our inner world through experience.
Ultimate Trip experiences are designed for the discerning, independent traveller, part-cultural adventure and part-spiritual retreat.
We immerse ourselves in a curated sequence of unique cultural experiences in a country or region chosen because
creating the right conditions for transformation through enjoying festivities and celebrations, wisdom traditions, art forms, spiritual rituals and more.
Each morning we meet to set intentions for the day. Each evening we come together to share insights from our experiences and engage in peer-to-peer work to integrate it inside us. On some evenings, we enjoy a ‘SoundWaves’ live DJ-led music meditation to further embed the transformations glimpsed during the trip.
The cohesion, interconnection and intentionality of the group is more important than the exact itinerary, which
Find more about our vision, tours and social mission at www.ultimatetrip.tv
ABOUT THE HOST
Nick Jankel is an extreme traveller, philosopher, psychological anthropologist, inspirational speaker and transformational coach and teacher. He designs experiential ways to engage us in transformation.
At 18, Nick spent a year in rural Africa, and it changed his views on life forever, driving his social innovation work and prompting him to study psychology, anthropology and the world’s wisdom traditions for half a lifetime. Now, almost 20 years later, he has spent his adult life traveling the world for answers to our emotional, spiritual and psychological challenges. He has explored the mystical, shamanic and spiritual best of whatever country he has found himself in. Nick has also travelled the world many times over researching culture, trends and psychological mindsets for many of the world’s most innovative companies.
He holds a triple 1st Class Degree in Philosophy and Medicine from Cambridge University. His transformative ideas have found their way to Prime Ministers and Fortune 500 Chief Executives right through to billionaires and gang members in Africa. He is deeply passionate about the role transformational experiences can play in building a better world. He writes for The Guardian and The Financial Times on the power of ideas to change the world.
www.nickjankel.com
SERENITY THROUGH CREATIVITY; HARMONY WITHIN NATURE
March / April 2012 (Cherry Blossom Season)
In Japan join us to.... Internalise quietude and elegance through the art of the Tea Ceremony;
explore the perfection of imperfection with Wabi Sabi; have a peak experience whilst flower arranging;
dive into a many-handed massage in a Ryokan traditional hotel; explore the spiritual warrior archetype through Kyudo archery, the ancient
‘way of the bow’; find peace in the waterfalls and mountain pathways of the legendary Kii Peninsula, home of the Yamabushi ‘Mountain Ninjas’; explore
the sublime in the legendary gardens of Kyoto.
BENEFITS OF THIS ULTIMATE TRIP:
JAPAN
THE QUESTIONS
"Be patient toward everything unresolved in your heart and try to love the questions themselves... the point is to live everything... live the questions now.”RAINER MARIA RILKE
CONNECTMY TALENTS WITH THE WORLD’S PRESSING NEEDS?
THE DOTS OF MY STORY INTO MEANING, PURPOSE & DIRECTION?
MY INTUITION IN THE MOMENT WITH THE UNFOLDING REALITY OF THE VISION?
HOW CAN I...
INDIVIDUAL CREATIVITY & LOVE?
“Don't ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”
HOWARD THURMAN
“The ability to see our lives as stories rather than unrelated, random events increases the possibility for significant and purposeful action.”DANIEL TAYLOR
"Those who do not have power over the story that dominates their lives— the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change -truly are powerless, because they cannot think new thoughts.”SALMAN RUSHDIE
WHAT IS YOUR BOON?
CONTEXT
CONFLICT
CONVENTIONS CONVICTION
CONSCIOUSNESS SHIFT
CONCEPT
CONCRETE IMPACT
“REALITY”
“IDEAS”
1 CONTEXTWhat is the problem or need? What is the state of
play? Are there any shocking facts and figures? Can you tell us about one person who is suffering?
2 CONFLICTWhat has already been thought of that has failed? What models of change have you struggled with before you saw the light?
3 CONVENTIONSWhat are the underlying assumptions that generate the problem? What are the things everyone thinks that are
actually the root causes of the problem? What part of the current story is no longer working?
4 CONSCIOUSNESS SHIFT
How do you see things differently? What is your insight into human nature or the world
that opens up a new possibility?
5 CONVICTIONSo what is the scope of the challenge or opportunity? What question are you hoping to answer with your project? What
do you see as the opportunity? What is your intent?
6 CONCEPTWhat is the essence of your project? What, for who, when, where? Longer term, what is
the biggest vision you want to realise? tworld?
7 CONCRETE IMPACT
How does it, or could it, have an impact? How can you bring it to life in words or images? What
analogies, parallels could you draw on?
8 COMPANY So what is your concept or company called?
BRANDWHAT IS ONE?
DNA
VALUES
PROPOSITION
PROMISE VISION
POSITIONING
PORTFOLIO
STORY
ASSETS
PROVENANCE
60%OF A COMPANY’S VALUE IS BASED ON SUCH ‘INTANGIBLES’
EXISTWHETHER WE ‘DIRECT’ THEM OR NOT
CHOICEEMPOWERING OR DISEMPOWERING
BRANDSARE ORCHESTRATED STORIES OVER TIME & SPACE
EDITWE HAVE TO SNIP & CUT OUR STORY INTO DIFFERENT CONTEXTS TO CO-CREATE WITH OUR STAKEHOLDERS THE BRAND
ATTENTIONECONOMY
MOST PEOPLE HAVE VERY LITTLE TIME - SO THEY NEED TO BE OFFERED A ‘SHORTCUT’ FOR OUR STORY THAT PLAYS OUT OVER VARIOUS INTERACTIONS
THE FULL STORY MANIFESTED
POSITION(ING)
TODAY 5 YEARS
VALUES
INTERPRETYOUR FULL STORY IN THE REALITIES OF TODAY. THE CURRENT CLIMATE, TRENDS, COMPETITION, USER BEHAVIORS IN A SIMPLE AND COMPELLING WAY
POSITIONING
FUNDERS / INVESTORS
EMPLOYEES SUPPLIERS /COLLABORATORS
USERS
INTERNAL EXTERNAL
GIVE
GET
CONNECTNICK@WECREATE.CC@MIND_MAVERICK
WECREATE.CCULTIMATETRIP.TV
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