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The Church of Jesus Christ of Latter-day Saints provides mobile applications and social media websites for its members and the world. This presentation was shown at Brigham Young University's Education Week. This is the second presentation in the series The Church's Mobile and Social Presence.
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THE CHURCH’S MOBILE AND SOCIAL PRESENCE
LIKE, TWEET OR +1: THE SOCIAL CHURCH
TECHNOLOGY
USE SOCIAL MEDIA TO SHARE“At all times of the day across the entire world, the Church and its teachings are being discussed on the Internet, on blogs and social networks, by people who have never written for a newspaper or a magazine.
“We encourage people, young and old, to use the Internet and the social media to reach out and share their religious beliefs.”
Elder L. Tom PerryOctober 2011 General Conference
QUOTES
TECHNOLOGY
NEW WAYS TO SHARE“Now in this day of the Internet, there are new and exciting ways you can do missionary work. You can invite friends and neighbors to visit the new mormon.org Web site. If you have blogs and online social networks, you could link your sites to mormon.org. And there you can create your own personal profile. Each profile includes an expression of belief, an experience, and a testimony.”
Elder Russell M. NelsonOctober 2010 General Conference
QUOTES
TECHNOLOGY
BE A GUARDIAN OF VIRTUE“Being a guardian of virtue means you will always be modest not only in your dress but also in your speech, your actions, and your use of social media.”
Sister Elaine S. DaltonMarch 2011 CES Devotional
QUOTES
TECHNOLOGY
SPIRITUAL COMMUNICATION“Technology, when understood and used for righteous purposes, need not be a threat but rather an enhancement to spiritual communication.
Elder Richard G. ScottEnsign, May 2013
QUOTES
SOCIAL MEDIA
GOOGLE+
YOUTUBE
NETWORKS
VINE
BLOGS
44%Of Internet users are Facebook users
1. USA2. BRAZIL3. INDIA4. INDONESIA5. MEXICO
Top Countries
600 Million
SOURCE: FACEBOOK NEWSROOM
Mobile Users
1.3 BillionTotal Facebook users
219 BillionPhotos Uploaded
Church’s Facebook PageFacebook.com/LDS
Mormon.org Facebook PageFacebook.com/Mormon
Mormon Channel Facebook PageFacebook.com/MormonChannel
WHO TO FOLLOW
/FamilySearch /churchhistorylibrary /friend.magazine /MormonTabernacleChoir
/MormonNewsroom /LDSinstitute /TempleSquare/Liahona.magazine
6,939 TPS
Record Tweets per Second1. CHINA2. INDIA3. USA4. BRAZIL5. MEXICO
Top Countries
500 Million
SOURCE: TELEGRAPH.CO.UK
Tweets per day
500 Million Total Twitter users
Church’s Twitter Page@LDSChurch
Mormon.org Twitter Page@Mormonorg
Mormon.org Twitter Page@MormonChannel
WHO TO FOLLOW
@FamilySearch @mormonchannel @LDSmessages @MormonTabChoir
@MormonNewsroom @Mormonorg @friendLDS@ldstech
GOOGLE+
343 Million
Active Users1. USA2. INDIA3. BRAZIL4. UK5. CANADA
Top Countries
6 Min 47 Sec
SOURCE: GLOBAL WEB INDEX
Avg Time Spentper day
500 Million Registered total users
Church’s Google+ Page
Mormon.org Google+ PagePlus.google.com/+Mormon
Mormon Channel Google+ PagePlus.google.com/+MormonChannel
80% Percentage of Female Users
Garlic Cheese Bread
SOURCE: HUFFINGTON POST
Most Repinned pin
70 Million Total Pinterest users
YOUTUBE
100 HoursOf video uploaded Every minute
6 Billion+
SOURCE: YouTube
Hours watched each month
1 Billion+Total Unique Visitors per month
70% Traffic from Outside the US
Mormon Channel YouTube PageYouTube.com/MormonChannel
Mormon Tabernacle Choir YouTube PageYouTube.com/MormonTabChoir
130 Million
Active Users
45 Million
SOURCE: Instagram
Photos shared each day
$1 Billion Amount paid by Facebook to purchase it
SHARING THE GOSPEL THROUGH INSTAGRAM
LDS BLOGS
• Sugardoodle.net• LDSMediaTalk.com• WellBehavedMormonWoman.blogspot.com• BeingLDS.blogspot.com• TheRedHeadedHostess.com• Inkablinka.com
THANK YOUFeel free to ask any questions!
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