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A brief presentation fby Jackie Reau of Game Day Communications for students at the University of Cincinnati who are studying sports journalism taught by Michael Perry.
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Advice for the 21st Century Sports Journalist3.3.09
Jackie Reau
Game Day Communications
About Jackie Reau
“Old School PR Girl Goes Digital for Survival” Stints at The Christ Hospital, Cincinnati Art Museum Co-founded Game Day Communications in 2002 with
former ESPN Anchor Betsy Ross because of desire to work in sports PR
Word of Mouth Marketing Academy Faculty Member
About Game Day Communications
• Boutique PR firm specializing in sports and cultural entertainment
• Media relationships (local to national sports media)• Influencer relationships (team stakeholders, fan
development, tourism, corporate sponsors)• Event Marketing Management/Staffing• Digital Media/Social Media Evangelists
Some of our Clients
Keys to Success
#1 Know Your Beat + (the Business of Sports, the Entertainment of Sports, the Culture of Sports, etc.)
#2 Cultivate Your Sources (be nice to PR people!)
#3 It’s All About Writing (grammar, style and interest)
#4 Connect with Your Readers via Social Networking
Know Your Beat
a. Read the papers/internet media, use Google Reader as your aggregator
b. Follow your competition (teams, athletes, leagues)
c. Connect readers with features and “did you know stories”
Cultivate Your Sources
a. Think long-term for controversial stories and how it will affect your source relationship
b. A little bit of honey goes along way…c. Be nice to PR People!
a. AP Styleb. Corrections are bad, very badc. Understand how to be flexible with traditional
media and new media with your writing style
It’s All About Writing
Who, What, When, Where…Social Networking
Social Networking…
It’s not just for you, the kids…some 300 million U.S. residents areusing social networking sites
It’s a lifestyle change…a shift of time management and work flow
Get in the game, see what others are doing on social networking sites
Storyboard your use of social networking; have a purpose, a subject matter
Be proactive; update your site with informative information based on yourpurpose/expertise
Get Connected with Social Networking
Create Your Own Social Media Network
Linkedin.com: Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links
Facebook.com: Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use
Twitter.com: Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook
Youtube.com: Create your own channel, use a flip video camera to capture video of your projects
Update all regularly
My Sports Media Hero #5
Shaquille O’Neal, NBA Basketball Player
a. He has created his own social media network: 209,000+ Twitter followers and tweets daily
b. Shaq, LeBron Dance Off has 11 million views on youtube.com
c. A frank, candid interviewee who transcends multiple “fan” channels: sports, entertainment
My Sports Media Hero #4
Paul “Doc” Daugherty, Enquirer Media, WLW-AM
a. His media network includes: daily newspaper column, daily blog and radio broadcast on 50,000 watt radio station with national reach
b. Provides an ESPN’s Rick Reilly” perspective on issues
c. Recently called a “Cincinnati Sports Legend” and compared to Oscar Robertson
My Sports Media Hero #3
Mike Lopresti, USA Today/Gannetthttp://www.usatoday.com/community/tags/reporter.aspx?id=472
a. Great access: From the Press Boxb. Insightful and diverse columnsc. Terrific circulation among Gannett papers
My Sports Media Hero #2
Bill “The Sports Guy” Simmons, ESPNhttp://sports.espn.go.com/espn/page2/simmons/index
a. Yes, he has an East-Coast bias but, who doesn’t at ESPN!
b. His podcast was one of the first on i-tunesc. He is honest and entertaining about all sports
My Sports Media Hero #1
Tom Jolly, Sports Editor, New York Timeshttp://www.nytimes.com/pages/sports/index.html
a. Has managed several multimedia projects for the paper’s web site including blogs, videos
b. He shares the leading feature story each day on his Facebook page
c. He oversees great columnists who continue to provoke conversation
Contact Information
Jackie Reaujreau@gamedaypr.comwww.linkedin.com/jackiereauwww.twitter.com/gamedayjreauwww.youtube.com/gamedayjreau
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