How Cool Brands Stay hot at Mediarun Festival

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Good Morning GDANSK

howcoolbrandsstayhot.com

@joeri_insites

#146

R2=.57

R2=.74

R2=.62

InSites Consulting Brand Model tested by path analysis

Real

Real

Real

//Authenticity for

Generation Y

Global online contest to recruit 100

amateur soccer players in 55 countries => 16

final best against the best

Over 150,000 soccer players!

Co-founder & Gen Y expert & marketing author

Joeri Van den Bergh

@Joeri_InSites I #coolbrands

joerivandenbergh

www.howcoolbrandsstayhot.com

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