Mobilizing Brands - Benchmarking the Tour de France

© 2009 Partnership Activation, LLC | 1

Mobilizing Brands Benchmarking the Tour de France

© 2009 Partnership Activation, LLC | 2

Mobilizing Brands – Brand Mascot

© 2009 Partnership Activation, LLC | 3

Mobilizing Brands – Watch Sponsor

© 2009 Partnership Activation, LLC | 4

Mobilizing Brands – Tire Sponsor

© 2009 Partnership Activation, LLC | 5

Mobilizing Brands – Tire Sponsor

© 2009 Partnership Activation, LLC | 6

Mobilizing Brands – Beverage Sponsor

© 2009 Partnership Activation, LLC | 7

Mobilizing Brands – Beverage Sponsor

© 2009 Partnership Activation, LLC | 8

Mobilizing Brands – Pet Care Sponsor

© 2009 Partnership Activation, LLC | 9

Mobilizing Brands – Tourism Sponsor

© 2009 Partnership Activation, LLC | 10

Mobilizing Brands – Tourism Sponsor

© 2009 Partnership Activation, LLC | 11

Mobilizing Brands – Automobile Sponsor

© 2009 Partnership Activation, LLC | 12

Mobilizing Brands – Horse Track Sponsor

© 2009 Partnership Activation, LLC | 13

Mobilizing Brands – Horse Track Sponsor

© 2009 Partnership Activation, LLC | 14

Mobilizing Brands – Pillow/Hotel/Bed Sponsor

© 2009 Partnership Activation, LLC | 15

Mobilizing Brands – Helmet/Apparel Sponsor

© 2009 Partnership Activation, LLC | 16

Mobilizing Brands – Helmet/Apparel Sponsor

© 2009 Partnership Activation, LLC | 17

Mobilizing Brands – Apparel Sponsor

© 2009 Partnership Activation, LLC | 18

Mobilizing Brands – Snack Sponsor

© 2009 Partnership Activation, LLC | 19

Mobilizing Brands – Snack Sponsor

© 2009 Partnership Activation, LLC | 20

Mobilizing Brands – Snack Sponsor

© 2009 Partnership Activation, LLC | 21

Mobilizing Brands – Food Sponsor

© 2009 Partnership Activation, LLC | 22

Mobilizing Brands – Candy Sponsor

© 2009 Partnership Activation, LLC | 23

Mobilizing Brands – Newspaper Sponsor

© 2009 Partnership Activation, LLC | 24

Mobilizing Brands – Newspaper Sponsor

© 2009 Partnership Activation, LLC | 25

Mobilizing Brands – Newspaper Sponsor

© 2009 Partnership Activation, LLC | 26

Mobilizing Brands – Shaving Gel Sponsor

© 2009 Partnership Activation, LLC | 27

Mobilizing Brands – Cleaning Supplies Sponsor

© 2009 Partnership Activation, LLC | 28

Mobilizing Brands – Produce Sponsor

© 2009 Partnership Activation, LLC | 29

Mobilizing Brands – Music/Entertainment Sponsor

© 2009 Partnership Activation, LLC | 30

Mobilizing Brands – Camping/Grocery Sponsor

© 2009 Partnership Activation, LLC | 31

Mobilizing Brands – Camping/Grocery Sponsor

© 2009 Partnership Activation, LLC | 32

For More Information, Please Contact:Brian GainorPartnership Activation, Inc.E: bgainor@PartnershipActivation.com

Partnership Activation, Inc. provides sports business professionals with creative ideation insights, unique activation tactics, and innovative ways to drive incremental revenue for their business.

Founded in February 2008, PartnershipActivation.com has rapidly become one of the industry’s most valuable resources for sports business professionals to obtain unique partnership ideas and industry updates.

For more information, follow Brian on: Twitter (@BrianGainor), Linked In (Brian Gainor), and YouTube (SportsViral, SportsViral2). Check out all of our resources at www.PartnershipActivation.com!