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Johnny Cox, Christian Nicholson, Greg Gerrard, Nick Bruscino, Kyle Woo
Section #4 Team #8
NFL.com
InformationTaken over by NFL in 2006
Offers variety of information regarding the NFLScoresScheduleFantasyShop
Streaming live audio of every NFL game
In house analysts for the league and each team
NFL and TeamHoused in Culver City, California
Home of NFL.com and each individual team website
Size of NFL.comSince 2006
3.5 million Facebook friends 2.1 million Twitter
300 employees8-10 million visitors per month
10 min/visitLonger than ESPN.com
53rd most popular website in the United States
NFL.com RevenueNFL and all branches are privately owned
Fantasy football- Industry approaching billion dollar market 30 million people23% of NFL.com traffic Since 2007- Number of users doubled
NFL.com RevenueSubscriptions Online
Audio Pass Game Pass
NFL Shop.com From 2009-2010: $139 million 15% growth
NFL Mobile Apps Android searches up 30%, iOS searches up 20% Fantasy Mobile App 4-year $720 million deal Verizon Wireless
$10 a month subscription
NFL.com RevenueAdvertisement
Opportunities for advertisementScores page, home page, sponsored videosBranded header at the top of the page 15 or 30-second pre roll before videos Skin panels roadblocksBillboard unit
Mobile advertising branded headers -still or animated
Competition Online
Yahoo! Sports
Tickets Stubhub.com
Fantasy Football
Merchandise and Memorabilia
Statistics
Complements and Partners Television
FOX CBS Corp. NBC Universal ESPN DirecTV NFL Network
Mobile Verizon
Online ESPN.com
Relationship Between Tech & Firm
Watching games onlineLive streamingStarted in 2007
Smartphone industryMobile ApplicationsNFL MobileNFL.com Fantasy Mobile
Competitive AdvantageNetwork Effects
Fantasy FootballBlogs
ExclusivityCopyrights
HighlightsGame Streaming
Access to insider information
Competitive Advantages Cont.
BrandTrust
Specialized
Switching CostsFantasy
Data InformationNFLshop.com and Bank of America
IssuesReaching out to all demographics
NFLshop.com Women and Children
Competing fantasy websites
The Offseason Issue
Trouble bringing users to site during the offseason
During the season 8 million users per month
During the offseason 1.5 million users per month
ThreatsCompetitors take most of the market
Illegal streaming of games
Questions?
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