1 wright uksg 2013

Taylor & Francis Online Mobile

Victoria Wright, Communicat ions Manager, Taylor & Francis

Today we wil l look at:

•Taylor & Francis Online

•Taylor & Francis Online Mobile

•Features & benefits

•Marketing – what we did

•Results

• The online platform for Taylor & Francis Group content

• Live since June 2011

• Created in collaboration with librarians, scholars, and researchers

What is Taylor & Francis Online?

Enhanced Discoverability

Search & Browse

Alerts & Feeds

What does Taylor & Francis Online provide?

What is Taylor & Francis Online Mobile?

A free web application that doesn’t require downloading from an app store

The most versatile mobile application available from any major academic publisher

Taylor & Francis Online Mobile helps a library’s users find the content they want quickly and easily, whenever and wherever they want it

Taylor & Francis Online Mobile is truly Knowledge on the Move

Save to Favorites

Integrate with Twitter and Facebook

Read abstracts and full text

Pair your device

Features & benefits

Pairing your device

You can pair via:

Auto- pairing

Pairing code

Go to www.tandfonline.com, and click Mobile

Marketing: What we did

Email campaigns to Taylor & Francis library administrators, customers and posted on Listservs

Conference promotion

Banner adverts

Business cards

Posters

What we did

Regional bespoke messages:

US

Africa

Australia

Japan

Our results: Regional

Subject Areas

Mobile devices

Mobile pairing by region

We plan to develop continuous enhancement of the mobile app based on user feedback.

If you have any ideas or comments please do come and see me

Thank you!

For more information please visit our resources site at:

http://resources.tandfonline.com/