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A presentation at SoCon11 at Kennesaw State University, Georgia, on Feb. 5, 2011
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PewInternet.org
How social can news get?
SoCon11 February 5, 2011Kennesaw State University, Georgia Lee Rainie: Director, Pew Internet ProjectEmail: Lrainie@pewinternet.org
Networked individuals
• Weaker boundaries for small, tight-knit groups
• More connectivity• More personal autonomy
4
Big societal forces pushing us toward networked individualism (1)
• Weaker group boundaries– Suburbanization– Fragmentation of nuclear family/changing family roles – Less prejudice– Group boundaries weaken – “Bowling Alone” – Media fragmentation – less cultural cohesion– Rise of “meritocracy” in workplaces/social structures– Politics, rise of “independents” – 39% of electorate– Religion, 44% switched from childhood denomination
Big societal forces pushing us toward networked individualism (2)
• Spreading connectivity–Travel –Technology –Trade
Big societal forces pushing us toward networked individualism (3)
• Rise in personal autonomy and agency– Free-agent nation– Income and wealth volatility– Mobility– Growing personal life management --
401ks and “cafeteria” health plans– Expanding consumer options
7
1 - Internet and
Broadband Revolution
70% 66%
10
News platforms Americans use on typical day
7873
54 50
17
61
0
10
20
30
40
50
60
70
80
90
Local TV Nationalnetwork/cable
Online Radio Localnewspaper
Nationalnewspaper
% o
f ad
ult
s (1
8+)
News is pervasive (1) -- People use diverse platforms
11
News is pervasive (2) -- People graze across platforms
# of news platforms Americans use typical day
46%46%
7%
0%
10%
20%
30%
40%
50%
60%
70%
1 platform 2-3 platforms 4-6 platforms
% o
f a
du
lts
(1
8+
)
12
On typical day, 59% of adults
get new online and from at least
one offline source
News is pervasive (3) -- People blend old and new media
13
News is personal: The “Daily Me” and “Daily Us” is being built
• 67% of all Americans say they only follow specific subjects
• 28% of internet users have customized a news page and 42% say customization is an important web feature to them
• ~ 50% belong to listservs / large email groups
• ~ 33% of internet users get RSS feeds
• ~ 25% get news alerts
vVolume Velocity
Voices
ValenceRelevance
Vibrance
Variety
Networked creators among internet users
• 62% are social networking site users• ~50% share photos• 33% create content tags • 32% contribute rankings and ratings• 30% share personal creations • 26% post comments on sites and blogs• 15% have personal website• 15% are content remixers • 14% are bloggers• 12% use Twitter• 4% OR MORE use location-sharing services
News participators
25
17
119
3
0
5
10
15
20
25
30
Comment onstories
Post links onSNS
Tag content Create news Create newstweets
% o
f in
tern
et
us
ers
News is participatory: 37% of internet users are news contributors / disseminators
17
2 - Wireless Connectivity Revolution
Cell phone owners – 85% adults
Jan-05 Jul-05 Jan-06 Jul-06 Jan-07 Jul-07 Jan-08 Jul-08 Jan-09 Jul-09 Jan-10 Jul-100%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
All adults Ages 18-29 Ages 30-49 Ages 50-64 Age 65+
96% 90% 85%
58%
Mobile internet connectors – 57% adults
Feb-04 Aug-04 Feb-05 Aug-05 Feb-06 Aug-06 Feb-07 Aug-07 Feb-08 Aug-08 Feb-09 Aug-09 Feb-10 Aug-100%
10%
20%
30%
40%
50%
60%
70%
All adults Whites Blacks Hispanics
62% 59% 55%
New cell and wireless realities• More than 2/3 of adults and 3/4 of teens use the cloud• Web vs. apps struggle: 35% have apps; 24% use apps• Features used by cell owners
– 76% take pictures– 74% are texters (text overtakes talk in frequency in 2009)– 42% browse internet– 38% are email users– 35% are IM-ers– 34% record videos– 34% play games– 33% play – 7% participate in video calls
21
News is portable - 33% of cell owners get news on handhelds
News on cell phones (80% of adults have cell phones)
26 25
1816
13 12 11
0
5
10
15
20
25
30
35
40
Weather Browseheadlines
Checknews app
Sports Traffic Financialinfo
Newsalerts byemail/text
% o
f ce
ll u
sers
22
3 - Social Networking Revolution
Consequences for info ecosystem
Social dashboard Pervasive awareness
So what for news ? (1)Social networks play a more important role at every stage
• As sentries – word of mouth matters more• As information evaluators – they vouch
for/discredit a business’s credibility and authenticity
• As forums for action – everybody’s a broadcaster/publisher
So what for news? (2)Audience exist in a networked media ecology
Attention zonesContinuous
partial attentionDeep divesInfo-snacking
Media zonesSocialImmersiveStreamsCreative /
participatoryStudy / work
New dissemination and sharing environment
Changes underway
Voice, smart/semantic web, translation, natural language search, projectors, screens, wearable devices make information ….
Pew Internet danah boyd– pervasive - persistent– portable - replicable– personal - scalable– participatory - searchable
COLLAPSED CONTEXTS
Pew Research Center’s
Tom Rosenstiel model: Journalism as a service – not product
The Eight Functions of 21st Century Media
- Authentication - Sense Making
- Watch Dog - Smart Aggregation
- Witness - Empowerment
- Forum Leader - Role Model
PewInternet.org
Charlie Firestone ModelMatrix of Revenue Sources for Various Journalistic Functions
Subs
crip
tions
Adve
rtisin
g
Fees
/Sales
of I
nfo
Micro
paym
ents
Barte
r/Co-
ops
REVENUE SOURCE
Corpo
ratio
n Und
erwrit
ing
Phila
nthr
opic G
ifts
Volu
ntar
y Con
tribu
tions
/Tip
Jars
Endo
wmen
ts
Gover
nmen
t
Fact Finding
Verification
Authentication
Contextualization
Analysis
Editing/Filtering
Aggregation
Linking/Agenting
Distribution
JOURNALISTIC FUNCTION
30
Why good social networks (and social networking) matter
• Healthier• Wealthier• Happier• More civically engaged = better
communities
31
Thank you!
Lee RainieDirector – Pew Internet ProjectLrainie@pewinternet.orgTwitter - @lrainie202-419-4500
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