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Talk given on October 13th, 2011 at X Innovate in San Francisco (Moscone West). This talk covers the new identity systems behind PayPal Access.
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X.commerce Identity
Jonathan LeBlancDeveloper Evangelist
Twitter: @jcleblanc
Damon HouglandGM of Identity and Informatics
Twitter: @DamonHougland
PayPal Access Web - OpenID
Overview• 2 Use Cases
• Sign Up• Sign In
• Simple PHP integration• Magento Community Edition Extension
Details• Visit x.com/identity to integrate• Payment login restriction lifted in Q1
(3rd use case: checkout)
PayPal Access Mobile Web – OAuth Beta
Overview• OAuth 2.0• Beta experience• Same experience as OpenID
Details• Visit x.com/identity to integrate• Currently does not support
PayPal Mobile + PIN login
Magento Recommendation Widget
Overview• Free plug-in to help you increase sales
and cart size• Community Edition Extension• Automatic inventory categorization
Details• Does not impact your customization • Go to Magento Connect to install
Give us your feedback and win!Share your feedback
• Visit www.paypal-access.com• Qualify to win a pair of Bose
QC15 headphones
Visit our X.commerce booth • Give feedback on our future
design directions • Qualify to win an iPad 2
Integrate your site today and receive a free t-shirt !
What We’re Going to Cover
The Problem with Current Open Identity Systems
How We’re Trying to Change Identification
The Current State of X.commerce Identity
What Are Our Next Steps and Features?
Final Information
What We’re Going to Cover
The Problem with Current Open Identity Systems
How We’re Trying to Change Identification
The Current State of X.commerce Identity
What Are Our Next Steps and Features?
Final Information
The Problem With Current Open IdentityOpenID Support
Lack of significant user data from providers
Just defines an account state,
not a trust rating
23 % of customers abandoned carts when asked to register. (Forrester)
45 % left a site when they couldn’t remember their password. (Blue Inc)
The Problem With Current Open IdentityAuthentication VS Authorization
VS+
What We’re Going to Cover
The Problem with Current Open Identity Systems
How We’re Trying to Change Identification
The Current State of X.commerce Identity
What Are Our Next Steps and Features?
Final Information
How We’re Trying to Change IdentityWhat Needs to be Changed
Identity provides very little usable information
Most current solutions do not implement additional levels of security
Identity is not geared towards Ecommerce
How We’re Trying to Change IdentityBuilding a Trust System
Control the information shared with merchants
User / merchant trust ratings
2.0
Privacy protection
How We’re Trying to Change IdentityMobile and Web Support
How We’re Trying to Change IdentityThe Developer Value
Build extensible applications off of real user history and habits
Use purchasing history to define a whole new level of trust
Deliver an integrated payment system directly into user identity
Make it easier for your users to buy from you!
How We’re Trying to Change IdentityThe Developer Value
Access to 100M+ active, verified consumers
45M events per day processed
600M credit cards
600M email addresses
What We’re Going to Cover
The Problem with Current Open Identity Systems
How We’re Trying to Change Identification
The Current State of X.commerce Identity
What Are Our Next Steps and Features?
Final Information
The Current State of X.commerce Identity What’s Available to You
OAuth 2 support for application permission authorization
OpenID mechanism for authentication
The Current State of X.commerce Identity OpenID Authentication System
Simple Registration (SREG)
Attribute Exchange (AX)
Provider Authentication Policy Extension (PAPE)
The Current State of X.commerce Identity OpenID Support
Discovery endpoint: identity.x.com
The Current State of X.commerce Identity OAuth Authorization
OAuth 2 Integration
Permissioned Applications
Enhance the Ecommerce experience
The Current State of X.commerce Identity OAuth Authorization
http://www.paypal-access.com
What We’re Going to Cover
The Problem with Current Open Identity Systems
How We’re Trying to Change Identification
The Current State of X.commerce Identity
What Are Our Next Steps and Features?
Final Information
Next Steps and Features What We’re Exploring
How do we ensure that the user is always identified on a site and include a simple sign on experience?
Can we make purchasing easier by providing a seamless checkout experience?
Can identity information be used to make checkout easier and provide merchants with a solid social architecture?
Can we socialize the buying experience?
Next Steps and Features The User Is Always Identified
Next Steps and Features One Click Payments
Next Steps and Features Identity for Easy Form Completion
SHIP TO THIS ADDRESS
Next Steps and Features Purchasing History? User Identity? Applications?
Next Steps and Features Social Integration
Recommendation Systems
Social Container Integration
Share Mechanisms
!
What We’re Going to Cover
The Problem with Current Open Identity Systems
How We’re Trying to Change Identification
The Current State of X.commerce Identity
What Are Our Next Steps and Features?
Final Information
YOUX.commerce wants
YOUx.com/developers
Questions? Jonathan LeBlanc
Twitter: @jcleblanc
E-Mail: jleblanc@x.com
Damon HouglandTwitter: @DamonHougland
E-Mail: d@x.com
http://www.slideshare.net/jcleblanc/2011-innovate-xcommerce-identity
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