20110518-1 ARMA Central Iowa Intro

Jesse Wilkins, CRMMay 18, 2011

Records Management 2.0:Social Media and Compliance

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By the end of 2013, half of all companies will have been asked to produce material from social media websites for e-discovery.

Source: “Social Media Governance: An Ounce of Prevention”, Gartner

It’s just a fad….

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Is a Facebook “like” a record?

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Introduction to Web 2.0 Web 2.0 Tools and Use Cases

Lunch

Web 2.0 Adoption Records Management 2.0

Seminar Agenda

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International - Members in 146 countries Independent - Unbiased and vendor neutral Implementation Focused - Processes, not just

technology Industry Intermediary - users, suppliers,

consultants, analysts, and the channel http://www.aiim.org

About AIIM

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Director, Systems of Engagement, AIIM Background in electronic records

management, email management, ECM, and social technologies

Director, ARMA International Board of Directors (2007-2010)

Frequent industry speaker and author AIIM ERM Expert Blogger Instructor for AIIM Certificate Programs

Jesse Wilkins, CRM

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Introduction to Web 2.0

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Introduction to Web 2.0 The benefits of Web 2.0

Agenda

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Education 2.0 Energy 2.0 Health 2.0 Library 2.0 Travel 2.0 Retail 2.0

Buzzwords 2.0

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Hugh McLeodhttp://www.gapingvoid.com

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“Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them.”

-- Tim O’Reilly, 12/10/2006

Web 2.0

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First described by Ismael Ghalimi in 2005

“Use of Web 2.0 for Office 1.0 tasks.”

– Scott Deitzen, Zimbra

Office 2.0

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“Working where you want, when you want, and being able to conduct real business.”blognation Canada

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“Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.”

-- Andrew McAfee, 5/2006

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New approach to application provisioning Means different things to different people

◦ Software-as-a-Service◦ Platform-as-a-Service◦ Infrastructure-as-a-Service

Available in public, private, and hybrid models

Pricing generally follows utility or subscription models

Cloud computingCloud Computing

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In 1900 companies generated their own power

In 2011 companies provided their own IT

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It’s all about me And my networks It’s open Emergent Fast And always on

Source: Ray Sims

The 2.0 meme

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Era

Years

Typical thing

managed

Best known

company

Content mgmt focus

Mainframe

1960-1975

A batch transacti

on

IBM

Microfilm

Mini

1975-1992

A dept process

Digital Equipme

nt

Image Mgmt

PC

1992-2001

A documen

t

Microsoft

Document Mgmt

Internet

2001-2009

A web page

Google

Content Mgmt

???

2010-2015

???

???

???

Systems of Record

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Era

Years

Typical thing

managed

Best known

company

Content mgmt focus

Mainframe

1960-1975

A batch transacti

on

IBM

Microfilm

Mini

1975-1992

A dept process

Digital Equipme

nt

Image Mgmt

PC

1992-2001

A documen

t

Microsoft

Document Mgmt

Internet

2001-2009

A web page

Google

Content Mgmt

Social and Cloud

2010-2015

An interactio

n

Facebook

Social Business Systems

Systems of Record

Systems of Engagement

The benefits of Web 2.0

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Less tool, more work

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Source: Intellipedia

Better collaboration

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Hard cost of the tools

The economics of web 2.0

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Time to implement

The economics of web 2.0

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Time to learn to use the tool

The economics of web 2.0

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Support and administrative effort

The economics of web 2.0

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Knowledge disseminationKnowledge transfer

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“If HP knew what HP knows, we would be three times as profitable.”

-- Lew PlattFormer CEO, Hewlett-Packard

Making the connections

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"It was never very clear to us who the authoritative sources where, who was good at solving problems. Now we can see a lot of that because we're starting to see patterns emerge:◦Who follows whom◦Who's the good source of questions◦Who's the good source of answersAll the things you know by the grapevine, we now have data for.”

--John ParkinsonFormer CTO, TransUnion

Making the connections

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Jesse Wilkins, CRM, CDIA+Director, Systems of EngagementAIIM International

+1 (303) 574-0749 directjwilkins@aiim.org

http://www.twitter.com/jessewilkins

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