2012 eNonprofit Benchmarks Study

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2012 eNonprofit Benchmarks Study #12NTCBench

M+R Strategic Services NTEN Planned Parenthood Federation of America www.e-benchmarksstudy.com

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Slide 2 2012 eNonprofit Benchmarks Study

www.e-benchmarksstudy.com

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How Did We Segment the Data?

44 groups, 4 sectors:

• International

• Environmental

• Rights

• Wildlife and Animal Welfare

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Reading the Charts

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Email Open Rates

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Email Click-Through Rates

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Message Volume by Type of Message

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Net Sector Growth - Email List Size

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Email Unsubscribe Rates

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Email Fundraising Response Rates

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Change in Online Revenue, 2010 - 2011

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Change in Number of Online Gifts, 2010 - 2011

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Change in Average Gift Size, 2010 - 2011

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Change in Dollars Raised, One-Time vs. Monthly

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Monthly Giving as a Percentage of Total Online Revenue

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Advocacy Response Rates

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Social Media & Text Messaging

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Total Facebook Fan Page Users

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Facebook Fan Page Daily Action Rate per 1,000 Users

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Text Messaging, Growth, and Churn

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Tactics for Recruiting New Mobile Subscribers

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Date Page Title 2

Title Text

Text

Text Recent Campaigns, Data, Testing, and Benchmarks (oh my!)

Stephanie Lauf Director, Digital Fundraising & Supporter Engagement

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Health Information & Services

Advocacy

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By the end of the campaign…

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• 826,000 unique signers to Open Letter

• Over 30% were new list members

• Tons of donations

• Over 35,000 calls to Congress

• Facebook and Twitter audiences more than

doubled

• Supporter were energized like never before

• Most importantly: WE WON.

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Fortnightly Reports

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Benchmarks and You

Download the report at

www.e-nonprofitbenchmarks.com

Questions? Want to be a part of

our research?

Email clefevre@mrss.com

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Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad!

or Online at www.nten.org/ntc/eval

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Thanks!

Q & A Q & A