A facebook page

@mhames

FACEBOOK PAGES@mhames

@mhames

@mhames

@mhames

@mhames

@mhames

copywriter

@mhames

@mhames

@mhames

@mhames

@mhames

@mhames

@mhames

• “I want to start a Facebook page.” • Someone at your School.

@mhames

Tactic Strategy

@mhames

Colgate.edu/colgatereads

@mhames

@mhames

• The student path.

@mhames

@mhames

as a high schoolstudent

@mhames

as a Collegestudent

@mhames

as an alum

@mhames

Social media numbers• From July 1, 2011 to July 1, 2012: • 100K blog visits• 197k YouTube views• 3,234 FourSquare check-ins to 76 venues (est)• 6139 followers on Twitter on 7/1/12• 690 in a Google+ circle• 94 followers on Pinterest

@mhames

• 1,337 likes and comments on Facebook

@mhames

• Things are changing though

@mhames

@mhames

• 13 ways to make Facebook work.

@mhames

#1One page.

@mhames

#2Overload

@mhames

#3Algorithms

@mhames

#3Algorithms

@mhames

@mhames

• Don’t have crappy copy.

@mhames

#4 - photography

@mhames

This happened

@mhames

#5Reach

@mhames#6

@mhames

#7

@mhames

#8 - Marketing

@mhames

#9 - the good times are over

@mhames

#10

@mhames

#11 - transitions

@mhames

#12 – ads. They won’t.

@mhames

#13

• Facebook is a bad Content Management System.

@mhames

You want to start a Facebook page? • Zero fans. • A bad quality score. • I wish we could have talked 5 years ago. • We’re trying to break silos, not enhance them. • What part of the process are you? • Getting engagement isn’t easy. • We have access to a better photographer. • Better ways to manage content.

@mhames

• So, you’re asked: “Can we start a Facebook page?”

• You’ll now say…

@mhamesI want your flippin’ content

@mhames

@mhames

• We have stories to tell. There are better places to tell them.

• Thank you.