Account Based Marketing Software Product Demo: Winter Release, October 18th 2016

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Account Based Marketing SoftwareProduct DemoOctober 18th 2016

Jean-Yves SimonVP, Product

jysimon@azalead.com jysim0n (with a zero)

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About Azalead

• Founded in 2013• Offices in NY & Paris• VC backed: $8M• Founding member of

the ABM Consortium• Microsoft Partner• 80 customers

worldwide

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Technology Services, Manufacturing & Other

Experience with over 80 International Clients

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What we’ll cover

1. The new B2B Sales & Marketing Context

2. Azalead’s Account Based Marketing platform

3. Live Demo, focus on Winter ‘16 Release new features

4. Q&As

30’

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The new B2B Sales & Marketing Context1

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😟 0.4%

Less than 1% of inquiries convert to a sale

SiriusDecisions Demand Waterfall model

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Source: IDC Research

Of website visitors are Anonymous

95%

Marketing budgets are allocated based on guesswork

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The B2B Seller needs a change

57% of the purchase decision is already complete before the customer even calls the supplier*

Buyers are more consensus driven

Commoditization effect in play

* Source: CEBGlobal.com

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How Azalead’s Account Based Marketing software helps solve these problems?2

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Don’t count the people that you reach; reach the people who count.

- David Ogilvy

“

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What is Account Based Marketing (ABM)?

Identify accounts

most likely to buy

Focus marketing & sales efforts

on target accounts

Measure business

impact on accounts

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The Growing Adoption of Account Based Marketing

92% recognize the importance of ABM

52% have a program in place

60% are planning on investing in technology for ABM

SiriusDecisions ABM Survey, April 2016.

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Why Now?

IP based Company IDMachine learningProgrammatic advertising

Traditional ABM

ABM at scale

New technology now enables ABM at scale:

500ACCOUNTS

5ACCOUNTS

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Azalead Account Sensing* Technology

*Patent Pending

Azalead Company ID International

Firmographics 120M

CompaniesTag on website

False positiveISP Filter

http://

Real-time Company IP &

Cookie database

86.54.121.46

Machine Learning on unregistered IPsEmail Domain

IP association

ISPs

International IP Registry Text Mining

Cookie Trackin

g

Azalead identifies

10X More Accounts

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Account Selection

Identify new target accounts based on website activity

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Account Based Retargeting

Build awareness with event triggered ads throughout the sales cycle

Message 1

Message 2

Message 3

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Account Based Website Personalization

Grow engagement with personalized content

and pre-populated web forms …even for

first time visitors

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Account Based Selling Mobile App

Buying Signal Alerts

Monitor target account website activity

Accelerate Sales Cycles by reaching out at the right time

Mobile App & Buying Signal Alerts For Sales Reps

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ABM Dashboards & Reports

Measure Awareness, Engagement & Revenue with Target Accounts

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Live Demo, focus on Winter ‘16 Release 3

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Winter ‘16 Release Summary

Self-Service Ad Retargeting

Upgraded Sales PipelineReport

Upgraded Visitor ProfileReport

User Experience Upgrades

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Integrations

RESTA P I

Salesforce Pardot

Microsoft Dynamics

CRM

Sales & Service Cloud

HubSpot Marketo Mailchimp

AppNexus

Eloqua ClickDimension

s

Tag Commande

r

Google Tag

Manager

JoomlaDrupalWordpress

CRM Marketing Automation

CMS Tag Management Advertising

Email Marketing

Azalead improves return on existing marketing technology investments

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Azalead cuts wastage insales & marketing and

helps grow revenue with the accounts that count.

Why Azalead?

$

sales marketing

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?Questions jysimon@azalead.com jysim0n (with a zero)

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